How Can Marketers Have More Influence?

Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.

Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”

Tuesday, December 18, 2012 
12:30 - 1:30 p.m. EST

PANELISTS

Peter J. Korsten, IBM Institute for Business Value

Peter J. Korsten
IBM Institute for Business Value

Bobby J. Calder, Kellogg School of Management

Bobby J. Calder
Kellogg School of Management, Northwestern University

Martha Mangelsdorf, MIT Sloan Management Review

Martha Mangelsdorf
MIT Sloan Management Review

Edward C. Malthouse, Medill School of Journalism

Edward C. Malthouse
Medill School of Journalism, Northwestern

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How Can Marketers Have More Influence?

smarterplanet:

Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.

Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”

Tuesday, December 18, 2012 
12:30 - 1:30 p.m. EST

PANELISTS

Peter J. Korsten, IBM Institute for Business Value

Peter J. Korsten
IBM Institute for Business Value

Bobby J. Calder, Kellogg School of Management

Bobby J. Calder
Kellogg School of Management, Northwestern University

Martha Mangelsdorf, MIT Sloan Management Review

Martha Mangelsdorf
MIT Sloan Management Review

Edward C. Malthouse, Medill School of Journalism

Edward C. Malthouse
Medill School of Journalism, Northwestern

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Leading thinkers discuss the “dynamics of disruptive innovation” on this live video panel from IBM. Innovating from the ground up is one way to shake things up, says Navi Radjou, co-author of Jugaad Innovation.  Appliance maker Haier, for example, discovered that washing machines in rural China were getting clogged because farmers were using them to wash sweet potatoes. Their response? Make the machines  with larger pipes that can accommodate both clothing and potatoes. 

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The World Wide Open: Embracing a connected economy

Technology is now driving more organizational change than any other force — even the economy. New connections are bringing great expectations. The view that technology is primarily a driver of efficiency is outdated, and CEOs now see technology as an enabler of collaboration and relationships — those essential connections that fuel creativity and innovation.  

Join our discussion on transparency, collaboration and the new leadership agenda for senior leaders and executives.

Date: Thursday, May 24 Time: 12-1pm ET Place: GBS Video Studio http://www.livestream.com/newintelligence

Save the Date: Add the event via Facebook or the RSVP tool on Livestream  

vPanelists:  

Kristen Pederson,  VP North America Business Transformation Leader, IBM Global Business Services

Dorie Clark, Strategy Consultant, Author, Branding/Marketing Expert

Bryan Kramer, CEO + President of PureMatter, Brand Marketing & Digital Interactive Agency in Sillicon Valley 

Melissa Schilling, professor of strategic management and technology innovation at New York University Stern School of Business. 

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A Smarter Planet: The Dynamics of Disruptive Innovation | IBM 2012 CEO Study vPanel Week

smarterplanet:

Join us next week for a series of live, interactive vPanel discussions around key issues connected to the 2012 IBM Global CEO Study. And be part of the dialogue with your questions and comments via Facebook and Twitter.

Date: Wednesday, May 23
Time: 12-1pm ET

Place: GBS Video Studio,…

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Catch the replay of today’s live interactive discussion on the challenges, limits and new frontiers of understanding customer behavior — sentiment analytics, trend spotting and digital footprints.

Date/Time: Thursday, May 3 from 12-1pm EST

Where:www.livestream.com/newintelligence

Featured vPanelists:

Chris Frank

Christopher Frank, VP Global MarketPlace Insights at American Express and Author of Drinking from the Fire Hose


Jennifer Lai

Jennifer Lai, Manager of Intelligent Information Interaction, IBM Thomas J. Watson Research Center

Bill Lee

Bill Lee, President of Customer Strategy Group and Executive Director of Summit on Customer Engagement

Mark Matiszik

Mark Matiszik, IBM GBS Associate Partner, Retail eCommerce and Cross-Channel Retailing

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LIVE Interactive vPanel: Mining the Customer’s Mind

Join IBM for a live interactive discussion about the challenges, limits and new frontiers of understanding customer behavior — sentiment analytics, trend spotting and digital footprints.


Date/Time: Thursday, May 3 from 12-1pm EST

Where:

www.livestream.com/newintelligence

Featured vPanelists:

Chris Frank

Christopher Frank, VP Global MarketPlace Insights at American Express and Author of Drinking from the Fire Hose


Jennifer Lai

Jennifer Lai, Manager of Intelligent Information Interaction, IBM Thomas J. Watson Research Center

Bill Lee

Bill Lee, President of Customer Strategy Group and Executive Director of Summit on Customer Engagement

Mark Matiszik

Mark Matiszik, IBM GBS Associate Partner, Retail eCommerce and Cross-Channel Retailing

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How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? And what are the key trends impacting marketing today that have the potential to transform the discipline? Join our next vPanel — IBM Global Business Services’ series of live, interactive, webcam-based webcasts — and be part of the conversation. Date: Friday, October 7th Time: 12:30-1:30pm ET Place: RSVP and tune in to the Global Business Services Video Studio on Livestream. And Subscribe to the series to sample past discussions and to be alerted to new ones. Panelists: Christian Slike (moderator), Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat  Dr. Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University

How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? And what are the key trends impacting marketing today that have the potential to transform the discipline?

Join our next vPanel — IBM Global Business Services’ series of live, interactive, webcam-based webcasts — and be part of the conversation.

Date: Friday, October 7th
Time: 12:30-1:30pm ET

Place: RSVP and tune in to the Global Business Services Video Studio on Livestream. And Subscribe to the series to sample past discussions and to be alerted to new ones.


Panelists:

  • Christian Slike (moderator), Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services
  • Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance
  • Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat 
  • Dr. Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University


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Watch the replay of our Sept. 8 vPanel interactive webcast — Mobile Commerce: The Decade Ahead — sample others in the series via our Bitly Bundle and subscribe to the series via RSS.

Topic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process?

Panelists:

Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)

James Wester, Editor of Mobile Payments Today (@jameswester)

Molly Garris -  Director, Digital Strategy at Arc Worldwide (@girliefromthed)

Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard)

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Join our next live, interactive virtual panel discussion on the IBM Global Business Services Video Channel on Livestream. Date: Thursday, September 8, 1230pm EST Topic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process? Panelists: Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host) James Wester, Editor of Mobile Payments Today (@jameswester) Molly Garris -  Director, Digital Strategy at Arc Worldwide (@girliefromthed) Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard) Set a reminder to join IBM and our virtual panel of thought leaders to examine how mCommerce may reshape our lives over the next ten years. See all our past vPanel webcasts (as a bit.ly bundle), and subscribe to the vPanel Series.

Join our next live, interactive virtual panel discussion on the IBM Global Business Services Video Channel on Livestream.

Date: Thursday, September 8, 1230pm EST

Topic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process?

Panelists:

Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)

James Wester, Editor of Mobile Payments Today (@jameswester)

Molly Garris -  Director, Digital Strategy at Arc Worldwide (@girliefromthed)

Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard)

Set a reminder to join IBM and our virtual panel of thought leaders to examine how mCommerce may reshape our lives over the next ten years.

See all our past vPanel webcasts (as a bit.ly bundle), and subscribe to the vPanel Series.

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