Watch the replay of our Sept. 8 vPanel interactive webcast — Mobile Commerce: The Decade Ahead — sample others in the series via our Bitly Bundle and subscribe to the series via RSS.

Topic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process?

Panelists:

Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)

James Wester, Editor of Mobile Payments Today (@jameswester)

Molly Garris -  Director, Digital Strategy at Arc Worldwide (@girliefromthed)

Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard)

The social vending revolution has begun.

Says Pepsi, “Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they’ll want to return to, again and again.”

Of course, sending the gift of a Diet Pepsi could be a bit of a Trojan horse.

via dtdigital:

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How NFC Shopping Will Save You Money While You Wave Your Phone Like A Loon | Fast Company
A French startup is launching a shelf-edge NFC system that demonstrates why NFC could revolutionize shopping, add value, and  save you some money in the process. Get ready to wave your phone in the  air like you just don’t care…
Think&Go's new NFC commerce platform is all kinds of exciting, if you're into near-field wireless tech or interested in the future of shopping.  That’s because the system, which is being tried out in France’s E.  Leclerc supermarkets, has some of the next-gen, genuinely value-added  features of smartphone-enabled NFC shopping in the form of interactive  store shelf-labeling and real-time dynamic advertising.
The system  is bright enough to realize that if you use your phone to register an  interest in buying spaghetti, it would be smart to offer you an advert  for a ready-made bolognese sauce. The shopping “preference engine” in  the accompanying smartphone app allows consumers to set limits on  products they’re interested in, so a wave of their phone over the  store’s shelf-side NFC label instantly tells them if this is a product  that meets their needs. While handy, this system is also useful for  detecting dietary information or alerting users that such-and-such a  product contains peanut oil, for instance. For those who don’t want to  collapse in an allergen-induced attack, desperately waving at passing  shoppers to help administer their Epi-pen, the smartphone is your new  best friend.

How NFC Shopping Will Save You Money While You Wave Your Phone Like A Loon | Fast Company

A French startup is launching a shelf-edge NFC system that demonstrates why NFC could revolutionize shopping, add value, and save you some money in the process. Get ready to wave your phone in the air like you just don’t care…

Think&Go's new NFC commerce platform is all kinds of exciting, if you're into near-field wireless tech or interested in the future of shopping. That’s because the system, which is being tried out in France’s E. Leclerc supermarkets, has some of the next-gen, genuinely value-added features of smartphone-enabled NFC shopping in the form of interactive store shelf-labeling and real-time dynamic advertising.

The system is bright enough to realize that if you use your phone to register an interest in buying spaghetti, it would be smart to offer you an advert for a ready-made bolognese sauce. The shopping “preference engine” in the accompanying smartphone app allows consumers to set limits on products they’re interested in, so a wave of their phone over the store’s shelf-side NFC label instantly tells them if this is a product that meets their needs. While handy, this system is also useful for detecting dietary information or alerting users that such-and-such a product contains peanut oil, for instance. For those who don’t want to collapse in an allergen-induced attack, desperately waving at passing shoppers to help administer their Epi-pen, the smartphone is your new best friend.

Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch
Credit card giant Visa announced Thursday that it’s working with  prominent retailer Gap to roll out a new mobile discount experience to  shoppers.
Based on the specifics announced of the partnership,  Visa will push real-time discounts and promotions to consumers via SMS  text messages.
Gap customers who opt-in to participate in the  service are notified of money-saving discounts or promotions in  real-time while shopping.
Visa’s global processing network, the  company says,  connects millions of merchants and thousands of financial  institutions around the world. Consequently, Visa now has the ability  to enable the technology behind this new mobile service.

Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch

Credit card giant Visa announced Thursday that it’s working with prominent retailer Gap to roll out a new mobile discount experience to shoppers.

Based on the specifics announced of the partnership, Visa will push real-time discounts and promotions to consumers via SMS text messages.

Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping.

Visa’s global processing network, the company says, connects millions of merchants and thousands of financial institutions around the world. Consequently, Visa now has the ability to enable the technology behind this new mobile service.

Mobile phone e-wallets get closer to reality | Mobile World Congress
Source: CNET
Later this year you’ll be able to pay for clothes, taxi fare, and dinner with your mobile phone and leave your credit cards and cash at home.
Visa is planning a commercial rollout in the U.S. in the second half of this year of a service for allowing allow people to turn their existing smartphones into electronic wallets. It uses Near Field Communication (NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud, Bill Gajda, global head of Visa Mobile, told CNET in an interview at Mobile World Congress 2011 here this week. Visa was demonstrating its PayWave mobile payment system at the show.
Despite the promise of convenience and ease of use, the e-wallet industry has gotten off to a sluggish start as mobile handset makers have dragged their feet on adopting NFC technology and retailers saw no need to install mobile payment readers if the phones weren’t yet equipped. In 2008, the GSMA, a trade association representing the Global System for Mobile Communications industry, called on manufacturers to embed NFC chips in phones by late 2009 and three years later they are trickling out.
Read more: 

Mobile phone e-wallets get closer to reality | Mobile World Congress

Source: CNET

Later this year you’ll be able to pay for clothes, taxi fare, and dinner with your mobile phone and leave your credit cards and cash at home.

Visa is planning a commercial rollout in the U.S. in the second half of this year of a service for allowing allow people to turn their existing smartphones into electronic wallets. It uses Near Field Communication (NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud, Bill Gajda, global head of Visa Mobile, told CNET in an interview at Mobile World Congress 2011 here this week. Visa was demonstrating its PayWave mobile payment system at the show.

Despite the promise of convenience and ease of use, the e-wallet industry has gotten off to a sluggish start as mobile handset makers have dragged their feet on adopting NFC technology and retailers saw no need to install mobile payment readers if the phones weren’t yet equipped. In 2008, the GSMA, a trade association representing the Global System for Mobile Communications industry, called on manufacturers to embed NFC chips in phones by late 2009 and three years later they are trickling out.



Read more: 

10 Smarter Enterprise Technologies That Will Have Big Impact in 2011

Source: Smarter Technology

The smartest place to be for a company, customer or entrepreneur is at the intersection of business needs and new technologies. Here are 10 projects I’ve been watching that I contend will have a big business impact this year.

Starbucks: No, not its new 30-ounce drinks, but its new payment system. Using a smartphone and scanner to pay for your Starbucks’ purchase is just the start of mobile payment systems in the United States.

Starbucks Card Mobile app (Source: Starbucks)

Social network-driven phone systems: Skype and Google let you choose your own number.  Google lets you choose which number will ring on which phones as well as provide speech to text translations of voicemail. Enterprise IT will decide it is better to join in, rather than fight the tide. Expect organizations to start building phone systems around such phone-in-the-cloud providers.

The next stage of CRM: Maintaining and evaluating customer contacts is still a big part of corporate IT. The success of companies such as Salesforce.com was built around taking balky CRM systems and moving them out to the cloud. The next stage is to manage all customer interactions including social networks. Startups such as Nimble have the right idea.

Smartphones in pinstripes: One phone with two faces. A consumer face and an enterprise face. Lots of talk about this one right now, but no real contenders yet.

The tablet app machine: Tablets are the new in thing, but except for Apple and some Android offerings, they are still mostly invisible in the enterprise. That will change as companies reorganize their development resources to address tablet applications.

(Read more on Smarter Technology)