Why Recognizing Your Employees on Social Media Is Great for Business | Mashable
Social media has opened countless new avenues for promotion of all kinds. As a result of blogs, Twitter, Facebook and more, it’s as if we all have access to a bullhorn, and thus, the ability to promote ourselves whenever and to whomever we choose.
Within your company, surely you’ve grappled with the use, disuse and even misuse of social media. But have you thought about using it for employee recognition? Communicate your staff appreciation by employing social media as a positive acknowledgement tool. It’s a highly visible and yet low-cost way to show your support.
Zoomerang interviewed 1,180 small to mid-sized business decision makers and 500 consumers for its study, “Marketing in a Digital World.”
They found that the three most important reasons small businesses leverage social media are:
- To connect with customers.
- To increase visibility.
- To self-promote.
It’s time to add employee appreciation to the mix.