B2B as  foundation for B2C social networks

A company’s social business network comprises all the underlying social network relationships, beginning with a company’s employees at the center and extending out to include a company’s customers, vendors and investors on the next circle out, then a company’s prospects, partners, competitors, as well as your industry’s influencers, press, associations and so forth to create the complete social network the industry’s ecosystem.
Without the foundation of a strong social business network, B2C companies cannot engage in meaningful social dialogue or manage the social conversation around their brands. However, relationships that comprise a company’s social business network are best established in a business context. Your employees can’t just come crashing in on a customer’s conversation about family and friends. Creating and scaling a true B2C social business network of company-consumer relationships is the fundamental B2C social media challenge.

(via The Social Business Network)

B2B as  foundation for B2C social networks

A company’s social business network comprises all the underlying social network relationships, beginning with a company’s employees at the center and extending out to include a company’s customers, vendors and investors on the next circle out, then a company’s prospects, partners, competitors, as well as your industry’s influencers, press, associations and so forth to create the complete social network the industry’s ecosystem.

Without the foundation of a strong social business network, B2C companies cannot engage in meaningful social dialogue or manage the social conversation around their brands. However, relationships that comprise a company’s social business network are best established in a business context. Your employees can’t just come crashing in on a customer’s conversation about family and friends. Creating and scaling a true B2C social business network of company-consumer relationships is the fundamental B2C social media challenge.

(via The Social Business Network)

Crisis communication with social media

G.M. has a team of about 20 people based in Detroit that manages its social media presence — including monitoring about 100 independent auto forums — and responds to inquiries and complaints seven days a week. Another 50 people staff a call center, with as many as 50 more people helping out when call volume is high, as it has been since the recall began.

(via G.M. Uses Social Media to Manage Customers and Its Reputation - NYTimes.com)

Crisis communication with social media

G.M. has a team of about 20 people based in Detroit that manages its social media presence — including monitoring about 100 independent auto forums — and responds to inquiries and complaints seven days a week. Another 50 people staff a call center, with as many as 50 more people helping out when call volume is high, as it has been since the recall began.

(via G.M. Uses Social Media to Manage Customers and Its Reputation - NYTimes.com)

Broadcast mentality backlash

The most recent buzz coming out of Silicon Valley is small, anonymous social apps like Secret and Whisper. Those apps combine the joys of scandalous water-cooler gossip with the Internet’s ability to keep us anonymous while we do it. You’re still posting to your established social networks, but nobody knows which friend said what.

(via Social media users migrating to smaller circles - CNN.com)

Broadcast mentality backlash

The most recent buzz coming out of Silicon Valley is small, anonymous social apps like Secret and Whisper. Those apps combine the joys of scandalous water-cooler gossip with the Internet’s ability to keep us anonymous while we do it. You’re still posting to your established social networks, but nobody knows which friend said what.

(via Social media users migrating to smaller circles - CNN.com)

"Focus on the connections not the software"

Don’t assume that because social networking is so prevalent in popular culture, it must be easy to use and understandable for everyone. The truth is, there are plenty of people who’ve never become comfortable with Facebook or Twitter, who find them overwhelming and bewildering or think they’re too old for that nonsense. Or, they understand how to apply them at home but not at work.

(via Enterprise Social Graph For Dummies - InformationWeek)

"Focus on the connections not the software"

Don’t assume that because social networking is so prevalent in popular culture, it must be easy to use and understandable for everyone. The truth is, there are plenty of people who’ve never become comfortable with Facebook or Twitter, who find them overwhelming and bewildering or think they’re too old for that nonsense. Or, they understand how to apply them at home but not at work.

(via Enterprise Social Graph For Dummies - InformationWeek)

Social immersion, digitally

Thanks to the EU-funded REVERIE (Real and Virtual Engagement in Realistic Immersive Environments) project, you will soon be able to immerse yourself into a 3D online environment which lets you interact with friends and share common experiences together, in real time.
The equipment is already available in our living rooms: 3D TV, Microsoft Kinect or the Nintendo Wii are progressively replacing the traditional mouse/keyboard experience. These devices are social media-enabled, and all they miss is a range of content creation tools able to bridge the physical/digital divide, making communication in social networks more reflective of how people interact in the real world.

(via European Commission : CORDIS : Newsroom : New framework for 3D tele-immersive social networking)

Social immersion, digitally

Thanks to the EU-funded REVERIE (Real and Virtual Engagement in Realistic Immersive Environments) project, you will soon be able to immerse yourself into a 3D online environment which lets you interact with friends and share common experiences together, in real time.

The equipment is already available in our living rooms: 3D TV, Microsoft Kinect or the Nintendo Wii are progressively replacing the traditional mouse/keyboard experience. These devices are social media-enabled, and all they miss is a range of content creation tools able to bridge the physical/digital divide, making communication in social networks more reflective of how people interact in the real world.

(via European Commission : CORDIS : Newsroom : New framework for 3D tele-immersive social networking)

The World’s Largest Social Networks, And Where Their Users Come From

Facebook still has the largest user population at 1.16 billion; YouTube is close behind with 1 billion.
China's giant social media network, Qzone, is running in third place at 712 million total users. It’s twice as large as global social messaging app WhatsApp, and nearly three times as large as Twitter.
IPO-bound Twitter is smaller than many of its less-known rivals, including Tumblr, WhatsApp, and LINE.
Facebook has 95 million users in China (despite the fact that it’s officially blocked), 68 million in India, 42 million in Brazil. Taking these population together, they’re twice as large as Facebook’s U.S. population of 100 million.
Nearly 25% of LinkedIn's users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.
Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million. 
LinkedIn, the only major social network that is not blocked in China, has over 20 million users  
Southeast Asia is off the charts when it comes to mobile social media usage. 82% percent of Thai smartphone owners access social media daily on their phones.

The World’s Largest Social Networks, And Where Their Users Come From

  • Facebook still has the largest user population at 1.16 billion; YouTube is close behind with 1 billion.
  • China's giant social media network, Qzone, is running in third place at 712 million total users. It’s twice as large as global social messaging app WhatsApp, and nearly three times as large as Twitter.
  • IPO-bound Twitter is smaller than many of its less-known rivals, including Tumblr, WhatsApp, and LINE.
  • Facebook has 95 million users in China (despite the fact that it’s officially blocked), 68 million in India, 42 million in Brazil. Taking these population together, they’re twice as large as Facebook’s U.S. population of 100 million.
  • Nearly 25% of LinkedIn's users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.
  • Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million. 
  • LinkedIn, the only major social network that is not blocked in China, has over 20 million users  
  • Southeast Asia is off the charts when it comes to mobile social media usage. 82% percent of Thai smartphone owners access social media daily on their phones.
inside-social:

Will Social Platforms become the new TV Networks?
Posted by: Simon Mansell, CEO Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?    
Read More

inside-social:

Will Social Platforms become the new TV Networks?

Posted by: Simon Mansell, CEO

Social networks are slowly but surely adding features that both complement and compete with TV networks. Facebook recently announced plans to provide TV Networks with more data on the chatter around TV shows; meanwhile Twitter has expanded its ‘Amplify’ program by partnering with the NFL to Tweet “highly coveted” game highlights and partnered with Comcast to allow existing subscribers to ‘See It’ – click a button on a twitter card about a show and view it on their mobile devices. This begs the question: what’s the long-term strategy here for Social Networks?    

Read More

(via techgirlbumbleblog1)

Are business communities a zero-sum game? The larger and more successful a community gets, it becomes intrinsically richer and more valuable exponentially through the sheer sum of its members and their combined participation. In other words, network effects — and therefore social networks — tend to be a zero sum game; if a potential new community member has limited time, and we all do, why go to the second-best community, when you can just go to the very best one for the subjects one cares about?
(via Is the window closing on enterprise customer communities? | ZDNet)

Are business communities a zero-sum game? The larger and more successful a community gets, it becomes intrinsically richer and more valuable exponentially through the sheer sum of its members and their combined participation. In other words, network effects — and therefore social networks — tend to be a zero sum game; if a potential new community member has limited time, and we all do, why go to the second-best community, when you can just go to the very best one for the subjects one cares about?

(via Is the window closing on enterprise customer communities? | ZDNet)