A company’s social business network comprises all the underlying social network relationships, beginning with a company’s employees at the center and extending out to include a company’s customers, vendors and investors on the next circle out, then a company’s prospects, partners, competitors, as well as your industry’s influencers, press, associations and so forth to create the complete social network the industry’s ecosystem.
Without the foundation of a strong social business network, B2C companies cannot engage in meaningful social dialogue or manage the social conversation around their brands. However, relationships that comprise a company’s social business network are best established in a business context. Your employees can’t just come crashing in on a customer’s conversation about family and friends. Creating and scaling a true B2C social business network of company-consumer relationships is the fundamental B2C social media challenge.