Small business sites need strong local ties
Takeaways from social network analysis of small business sites in Chicago:
- Share local content.
- Emphasis social media.
- Send traffic and links to others in your online community.
Via smallbiztrends.com
Today's business environment requires real-time, integrated decision tools
The last few years have seen a substantial change in consumer behavior and a shift in buying patterns, channels, and methods. The average attention span and loyalty of online/mobile customers is smaller and much more difficult to sustain. To succeed in volatile markets, capitalize on emerging demand trends, and engage non-sticky customers, organizations must make decisions faster, while still applying the same degree of rigor and research behind every decision.Targeted at these scenarios, IBM’s Decision Management solution integrates a host of products, including social network analysis, on one platform. Via Ovum
Networks and complexity. Organizations and societies evolved from tribes to institutions to markets to networks, each stage triggered by major societal changes in communications. The written word enabled institutions, the printed word fostered regional and global markets, and the digital word is empowering worldwide networks.
“As any other human basic needs for connection and togetherness, phatic posts keep both the online and offline communication alive and sustain the life of social network sites, and social media services. They are not trivial as people may think. They hold together and animate social media.”
Danovid Radovanovic explaining why chitchat about chitchat (phatic ) is essential in Phatic posts: Even the small talk can be big.
Is there a lesson for humans here? Slow cruising speed leaves dolphins with plenty of energy for social smarts — and for managing complex networks of alliances.
Via Wired
The pillars of influence and how to activate cause and effect . Many look at the idea of influence backwards, unknowingly relying on scores rather than understanding how influence is actually created and used.
Is it causation or correlation you’re seeing in social networks?
Are peers in a network acting the same because they are influencing each other, or because they are similar to begin with? In this PopTech article, “Influence or be influenced: the cause and effect of your social network,”
Sinan Aral untangles what we really know from what we don’t when we’re trying to understand how social networks work.
Customer sentiment analysis? Apply it carefully.
Retailer Duluth Trading uses analytics for marketing decisions in all its channels. With social network sentiment, however, it finds some risk in embracing analytics uncritically. “Not everyone’s going to appreciate the humor in ads for ‘Buck Naked’ underwear. One of the challenges is figuring out what is worth responding to, and what isn’t,” said Mark DeOrio, CFO and senior VP of operations. “It’s very easy to get totally distracted and to frankly lose your way, and turn into a totally reactive organization.”
Data says you shouldn’t depend on existing ties to grow social networks over the long-term. (via The Life and Death of Online Groups | Follow the Crowd)
“Social networking is about to shift from chasing large numbers of followers—which is really a publishing broadcast model and not a business contacts model—to a smaller group of well-connected individuals.”
