Social health management.
WellTok has been on a mission to provide businesses with better ways to incentivize their employees to actually participate (and engage with) in company wellness plans. The startup offers a suite of Web and mobile social media-based solutions, as well as a social health management platform, to help health plans “consumerize” their services. In other words, by leveraging the ease-of-use, accessibility and cross-platform functionality now available in so many consumer-facing products, Welltok wants to help providers, and companies themselves, improve the user experience of their health plans and the health of their employees.
(via IBM’s Watson Group Makes First Startup Investment In “Social Health Management” Pioneer, Welltok | TechCrunch)