Study shows long-term growth of communities comes from non-power contributors

We classified members of each WikiProject as either a power-user or non-power-user and compared the number of contributions made by power-users in the first year to those made by non-power-users. We found that: More contribution from non-power-users early in a project’s life leads to better long-term growth More contribution from power-users leads to slower long-term growth When power-users do too much early on, they may crowd out potential contributors and community members. Getting more people “in the door” in a community, even if they only make minimal contributions, makes the community more valuable and more productive in the long term. Online communities that seek growth should design their sites, policies, and incentives to encourage as many individuals as possible to join and make even minimal contributions.

(via Critical Mass of What? | Follow the Crowd)

Study shows long-term growth of communities comes from non-power contributors

We classified members of each WikiProject as either a power-user or non-power-user and compared the number of contributions made by power-users in the first year to those made by non-power-users. We found that: More contribution from non-power-users early in a project’s life leads to better long-term growth More contribution from power-users leads to slower long-term growth When power-users do too much early on, they may crowd out potential contributors and community members. Getting more people “in the door” in a community, even if they only make minimal contributions, makes the community more valuable and more productive in the long term. Online communities that seek growth should design their sites, policies, and incentives to encourage as many individuals as possible to join and make even minimal contributions.

(via Critical Mass of What? | Follow the Crowd)

You Are How You Surf
Just as some experts can spot a physical imposter by noticing a difference in gait, the IBM invention tracks minute details about the way users interact with the browser and website. Using some areas of the site more than others, navigating with the keyboard, sticking strictly with the mouse, swiping a tablet in a particular way…all of these small characteristics build up an overall profile that identifies you, the legitimate user. A hacker who logs into your account will “look” completely different, so the detection system will send a warning. The secure site can respond by requiring additional authentication. Of course, false detections are possible. Keith Walker, IBM Master Inventor and co-inventor on the patent, noted that a change in interaction could be “due to a broken hand or using a tablet instead of a desktop computer,” but pointed out that “such a change would more likely be due to fraud.” In any case, a legitimate user will have no trouble providing additional authentication.
(via IBM Identifies You By Your Web Surfing Style)

You Are How You Surf

Just as some experts can spot a physical imposter by noticing a difference in gait, the IBM invention tracks minute details about the way users interact with the browser and website. Using some areas of the site more than others, navigating with the keyboard, sticking strictly with the mouse, swiping a tablet in a particular way…all of these small characteristics build up an overall profile that identifies you, the legitimate user. A hacker who logs into your account will “look” completely different, so the detection system will send a warning. The secure site can respond by requiring additional authentication. Of course, false detections are possible. Keith Walker, IBM Master Inventor and co-inventor on the patent, noted that a change in interaction could be “due to a broken hand or using a tablet instead of a desktop computer,” but pointed out that “such a change would more likely be due to fraud.” In any case, a legitimate user will have no trouble providing additional authentication.

(via IBM Identifies You By Your Web Surfing Style)

Whether you’re a social media researcher or the person at your company in charge of social media, it’s important to remember that you’re dealing with a heavily biased sample, especially when considering the urban/rural dimension.

(via A Tale of Cities: Urban Biases in Social Media | Follow the Crowd)

Whether you’re a social media researcher or the person at your company in charge of social media, it’s important to remember that you’re dealing with a heavily biased sample, especially when considering the urban/rural dimension.

(via A Tale of Cities: Urban Biases in Social Media | Follow the Crowd)

Combining technology with human expertise
"Create websites and content for humans. Don’t do it for Google. Google is the machine part, and wants to find the right answer for people. If we create good content for humans, we trust that Google will be good at matching that up. [Marketers] get lost in the shortcuts while looking for a silver bullet. In 2014, a silver bullet doesn’t exist. You just have to use your brain and intuition to build unique, relevant content that people want to share."  —Mike Mothner, Wpromote
(via Beyond Big Data: Why Human Interpretation Still Counts | Fox Small Business Center)

Combining technology with human expertise

"Create websites and content for humans. Don’t do it for Google. Google is the machine part, and wants to find the right answer for people. If we create good content for humans, we trust that Google will be good at matching that up. [Marketers] get lost in the shortcuts while looking for a silver bullet. In 2014, a silver bullet doesn’t exist. You just have to use your brain and intuition to build unique, relevant content that people want to share."
—Mike Mothner, Wpromote

(via Beyond Big Data: Why Human Interpretation Still Counts | Fox Small Business Center)

The wisdom of the tribes

The first generation of social media touted “networking”, but the next generation, raised in always-on connectivity, will embrace ephemerality and digital tribalism. Those users will abandon the major social networks and migrate to more granular mobile villages with simpler ecosystems.

(via The Future Of Social Media Is Mobile Tribes – ReadWrite)

The wisdom of the tribes

The first generation of social media touted “networking”, but the next generation, raised in always-on connectivity, will embrace ephemerality and digital tribalism. Those users will abandon the major social networks and migrate to more granular mobile villages with simpler ecosystems.

(via The Future Of Social Media Is Mobile Tribes – ReadWrite)

Why it pays to think small
Thinking small about community size is about focusing energy and attention on your core community, which might be a small group of people. These are your loyalists, your advocates and evangelists.
Thinking small about impressions means that you should not worry about total impressions, but rather you should aim to focus on therelevance of your impressions.
Thinking small about engagement means layering in the context of who is engaging, what they are engaging about, how they engage, and if in fact they’re inclined to engage in the first place.
 (via Thinking Small About Social Media Marketing)

Why it pays to think small

  • Thinking small about community size is about focusing energy and attention on your core community, which might be a small group of people. These are your loyalists, your advocates and evangelists.
  • Thinking small about impressions means that you should not worry about total impressions, but rather you should aim to focus on therelevance of your impressions.
  • Thinking small about engagement means layering in the context of who is engaging, what they are engaging about, how they engage, and if in fact they’re inclined to engage in the first place.


(via Thinking Small About Social Media Marketing)

Crisis communication with social media

G.M. has a team of about 20 people based in Detroit that manages its social media presence — including monitoring about 100 independent auto forums — and responds to inquiries and complaints seven days a week. Another 50 people staff a call center, with as many as 50 more people helping out when call volume is high, as it has been since the recall began.

(via G.M. Uses Social Media to Manage Customers and Its Reputation - NYTimes.com)

Crisis communication with social media

G.M. has a team of about 20 people based in Detroit that manages its social media presence — including monitoring about 100 independent auto forums — and responds to inquiries and complaints seven days a week. Another 50 people staff a call center, with as many as 50 more people helping out when call volume is high, as it has been since the recall began.

(via G.M. Uses Social Media to Manage Customers and Its Reputation - NYTimes.com)

MasterCard employees listen, and become brand ambassadors

Social media training program began in earnest with the launch of  Conversation Suite, a social media listening program created to showcase the millions of the relevant conversations about the MasterCard brand now displayed on a 40 foot LED monitor in the center of MasterCard headquarters.
Rather than just a piece of eye candy, Conversation Suites is now part of a four phase strategy to educate, empower and encourage all the 8,000 MasterCard employees to become brand ambassadors.

(via Social Media: Moving From Danger To Brand Building Opportunity)

MasterCard employees listen, and become brand ambassadors

Social media training program began in earnest with the launch of  Conversation Suite, a social media listening program created to showcase the millions of the relevant conversations about the MasterCard brand now displayed on a 40 foot LED monitor in the center of MasterCard headquarters.

Rather than just a piece of eye candy, Conversation Suites is now part of a four phase strategy to educate, empower and encourage all the 8,000 MasterCard employees to become brand ambassadors.

(via Social Media: Moving From Danger To Brand Building Opportunity)

Novel use of social media in an age of story-telling

Now technology is transforming the writing of fiction, previously the most solitary and exacting of arts, into something nearly the opposite. It is social, informal, and intimate, with the results not only consumed but often composed on the fly. Wattpad is a leader in this new storytelling environment, with more than 2 million writers producing 100,000 pieces of material a day for 20 million readers on an intricate international social network.

 (via Web Fiction, Serialized and Social - NYTimes.com)

Novel use of social media in an age of story-telling

Now technology is transforming the writing of fiction, previously the most solitary and exacting of arts, into something nearly the opposite. It is social, informal, and intimate, with the results not only consumed but often composed on the fly. Wattpad is a leader in this new storytelling environment, with more than 2 million writers producing 100,000 pieces of material a day for 20 million readers on an intricate international social network.


(via Web Fiction, Serialized and Social - NYTimes.com)