The IBM Institute for Business Value surveyed more than 1,100 executives and conducted in-depth interviews with 26 companies worldwide. This study shows how leading companies are integrating social into their strategies to:
Create valued customer experiences
Drive workforce productivity and effectiveness
Accelerate innovation
Read all the results and discover how well organizations are facing the opportunities and challenges.

The IBM Institute for Business Value surveyed more than 1,100 executives and conducted in-depth interviews with 26 companies worldwide. This study shows how leading companies are integrating social into their strategies to:

  • Create valued customer experiences
  • Drive workforce productivity and effectiveness
  • Accelerate innovation

Read all the results and discover how well organizations are facing the opportunities and challenges.