The key principles of agile marketing are to create remarkable customer experiences, respond quickly to change, and achieve stronger alignment with business leaders and sales departments.
All this is built on the foundation of collaboration and empowered teams. achieved by developing a single view of market, customers, and campaign insight across the organization.
Predictive analytics is no longer restricted to data scientists. Now business users can make instant decisions and respond immediately to changing market needs to keep customers happy and loyal. Marketers can predict the optimal discount prices and make real-time changes in the campaign, or identify affinity insights at the market-basked level to improve promotion effectiveness, assortment optimization, and store layout.
via The Decision Factor Blog