Social business is a means to an end.
Our ultimate goal is not “to become a social business”; our goal is to communicate more effectively both inside and outside the organisation. Too many social business projects concentrated on adoption – how to get people into a network – rather than what they will use it for once they’re there. In our experience, this is the wrong way round – by clearly identifying the business processes a social network will be used for, adoption follows automatically, because people are compelled to use the network to get their job done.

(via Social Business For Real Work)

Social business is a means to an end.

Our ultimate goal is not “to become a social business”; our goal is to communicate more effectively both inside and outside the organisation. Too many social business projects concentrated on adoption – how to get people into a network – rather than what they will use it for once they’re there. In our experience, this is the wrong way round – by clearly identifying the business processes a social network will be used for, adoption follows automatically, because people are compelled to use the network to get their job done.

(via Social Business For Real Work)

Telstra will also allow customers to track, in real-time, technicians headed out to calls, and through greater oversight of its field technicians, be able to better plan for appointment availability. The time window for appointments will be much more precise, meaning customers wouldn’t have to take extra time out of their work day in order to be home waiting for a Telstra technician.

Gerd Schenkel, digital head of Australian telco Telstra

Cable companies, take note!

How Telstra plans its digital makeover | ZDNet

A SAP whitepaper earlier this year claimed that the average business loses around $25,000 per employee because of communication barriers, whilst a McKinsey report claimed that a successful implementation of an enterprise social network could deliver productivity gains of 25%.

Chief Digital Officers?

Arguably the most powerful “CDO-style” strategic impact to date was made by someone who isn’t a CDO at all: Amazon CEO Jeff Bezos. In 2002, Bezos declared that all internal Amazon systems would be built from then on to be “externalizable,” a move that truly transformed the company and gave birth to many of its market-leading services.

(via Who Art Thou, Chief Digital Officer? | Entrepreneur.com)

Chief Digital Officers?

Arguably the most powerful “CDO-style” strategic impact to date was made by someone who isn’t a CDO at all: Amazon CEO Jeff Bezos. In 2002, Bezos declared that all internal Amazon systems would be built from then on to be “externalizable,” a move that truly transformed the company and gave birth to many of its market-leading services.

(via Who Art Thou, Chief Digital Officer? | Entrepreneur.com)

HootSuite, for example, created a new social application integrating IBM Connections capabilities and content into the HootSuite dashboard. This allows data from corporate social networks to be viewed alongside social media data from Facebook, Twitter, LinkedIn and other networks so employees can be even more empowered, connected and informed.

 IBM Sees SaaS as Driver for Social Business in the Cloud

IBM’s independent software provider (ISV) partner ecosystem continues to grow. To date, hundreds of unique Connections-based applications have been developed using APIs from the IBM Social Business Toolkit. For example, ISVs such as AppFusions, Flow, HootSuite and Kaltura have built entirely new cloud and on-premises applications on the IBM Connections platform. -

Social BPM doesn’t just allow people to collaborate with each other, it allows people to collaborate with context.

BPM stands for “business process management,” and when BPM is social, it brings social features like customer reviews into decision-making within the organization.

Social BPM: Finding the business value behind the buzzword