5 skills for content marketing
Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
Motivate your audience. Use data and feedback to decide which calls to action work best.
 (via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

5 skills for content marketing

  • Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
  • Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
  • Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
  • Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
  • Motivate your audience. Use data and feedback to decide which calls to action work best.


(via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

The combination of cloud, analytics, mobile and social (collectively known as CAMS) is kicking off an evolution of how businesses operate as a whole in the digital era.

Will Duckworth, IBM Global Business Services

Mastering the art of business transformation | Business Spectator

Social health management.
WellTok has been on a mission to provide businesses with better ways to incentivize their employees to actually participate (and engage with) in company wellness plans. The startup offers a suite of Web and mobile social media-based solutions, as well as a social health management platform, to help health plans “consumerize” their services. In other words, by leveraging the ease-of-use, accessibility and cross-platform functionality now available in so many consumer-facing products, Welltok wants to help providers, and companies themselves, improve the user experience of their health plans and the health of their employees.
(via IBM’s Watson Group Makes First Startup Investment In “Social Health Management” Pioneer, Welltok | TechCrunch)

Social health management.

WellTok has been on a mission to provide businesses with better ways to incentivize their employees to actually participate (and engage with) in company wellness plans. The startup offers a suite of Web and mobile social media-based solutions, as well as a social health management platform, to help health plans “consumerize” their services. In other words, by leveraging the ease-of-use, accessibility and cross-platform functionality now available in so many consumer-facing products, Welltok wants to help providers, and companies themselves, improve the user experience of their health plans and the health of their employees.

(via IBM’s Watson Group Makes First Startup Investment In “Social Health Management” Pioneer, Welltok | TechCrunch)

HootSuite, for example, created a new social application integrating IBM Connections capabilities and content into the HootSuite dashboard. This allows data from corporate social networks to be viewed alongside social media data from Facebook, Twitter, LinkedIn and other networks so employees can be even more empowered, connected and informed.

 IBM Sees SaaS as Driver for Social Business in the Cloud

IBM’s independent software provider (ISV) partner ecosystem continues to grow. To date, hundreds of unique Connections-based applications have been developed using APIs from the IBM Social Business Toolkit. For example, ISVs such as AppFusions, Flow, HootSuite and Kaltura have built entirely new cloud and on-premises applications on the IBM Connections platform. -

Social-mobile-analytics focus at a premier Asian bank
Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.
(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)

Social-mobile-analytics focus at a premier Asian bank

Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.

(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)


… the third wave of social business will move from enabling the few (i.e., the few marketers who manage corporate social media accounts) to mobilizing the many (i.e., the entire workforce and the “feet on the street”) to authentically engage at a personal and local level.

(via What’s the Endgame for Social Media? - Clara Shih - Harvard Business Review)

… the third wave of social business will move from enabling the few (i.e., the few marketers who manage corporate social media accounts) to mobilizing the many (i.e., the entire workforce and the “feet on the street”) to authentically engage at a personal and local level.

(via What’s the Endgame for Social Media? - Clara Shih - Harvard Business Review)

Companies are reluctant to admit a direct connection between the crusades of consumers like Ms. Shutters or Vani Hari, a blogger known as the Food Babe, and their decisions to tweak products, but the link seems clear. More than 140,000 people have signed Ms. Shutters’s petition on petroleum-based food dyes, and dozens have commented on Ms. Hari’s posts about some of the ingredients in items on Chick-fil-A’s menu.
(via Social Media as a Megaphone to Pressure the Food Industry - NYTimes.com)

Companies are reluctant to admit a direct connection between the crusades of consumers like Ms. Shutters or Vani Hari, a blogger known as the Food Babe, and their decisions to tweak products, but the link seems clear. More than 140,000 people have signed Ms. Shutters’s petition on petroleum-based food dyes, and dozens have commented on Ms. Hari’s posts about some of the ingredients in items on Chick-fil-A’s menu.

(via Social Media as a Megaphone to Pressure the Food Industry - NYTimes.com)

Social media marketing: what’s most important for 2014
Twitter to become more important than Facebook. In the US, and among teens, FB has peaked. Teens and customer service departments alike have reasons to prefer Twitter.
Google+ to keep growing in popularity. Its social network is becoming an integral part of search engine optimization. 
Visual content will become integral to marketing. The success of mage-sharing networks such as Pinterest, Tumblr, Vine, Instagram, Snapchat and YouTube show the extent of consumer preference for visual content over text.
Micro videos will surpass conventional ones. Vine, with its 6-second marketing opportunites, is an example of  short videos impact. Instagram too is featuring 3-15 second videos. Short video will be viewed on smartphones and tablets.
User-generated content will keep growing. Urban Outfitters, for example, uses customer-created snapshots to create a gallery linked to pages for purchasing each customer-illustrated outfit. 

(via Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community)

Social media marketing: what’s most important for 2014

Twitter to become more important than Facebook. In the US, and among teens, FB has peaked. Teens and customer service departments alike have reasons to prefer Twitter.

Google+ to keep growing in popularity. Its social network is becoming an integral part of search engine optimization. 

Visual content will become integral to marketing. The success of mage-sharing networks such as Pinterest, Tumblr, Vine, Instagram, Snapchat and YouTube show the extent of consumer preference for visual content over text.

Micro videos will surpass conventional ones. Vine, with its 6-second marketing opportunites, is an example of  short videos impact. Instagram too is featuring 3-15 second videos. Short video will be viewed on smartphones and tablets.

User-generated content will keep growing. Urban Outfitters, for example, uses customer-created snapshots to create a gallery linked to pages for purchasing each customer-illustrated outfit. 

(via Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community)