Why Gangnam Style video went viral

A crazy horse-riding dance by Psy and an addictive chorus went a long way towards making Gangnam Style a viral hit, with 2 billion views on YouTube alone.

But there is more. According to analysts, two major factors seemed to contribute the most:

   - Crowd sourcing. The signature dance with simple stomp and arm twirl didn’t come from one or two top choreographers. It was crowd-sourced from multiple dance teams and diverse choreographers. Fun and easy-to-follow ideas that avoided traditional complex dance steps gave it broad appeal
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   - Open perspective on copyright. The Korean entertainer encouraged parody to expedite diffusion of Gangnam Style via social networking. An “open” policy resulted in a large numbers of parody videos — without concern for copyright lawsuits and resulting in more interest and “stickiness” for the original content.

Via IBM Electronics Blog

TD Bank is innovating with Goggle+ pages to create social media videos and content that are hyper-local.

Says TD CMO Vinoo Vija: “Our ultimate goal is for more consumers to walk into our stores by giving them content that makes the store much more accessible.” Vija, who has not created local Facebook pages, expects search rankings to rise.

(via TD Bank Invests in Google Content | Digital - Advertising Age)

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Aside from making impulse buying frictionless, the brilliance is the baked-in social component — all sales through the channel are broadcast through the cardholder’s network. Twitter accounts must be public in order for @AmexSync to read and respond, so every offer claimed and purchase made is a public affair.

Via Get Elastic Ecommerce Blog


Video is the Social CEO HotspotMore than ever, CEOs are using video to promote their company narratives and connect. In  2010, video was used by only 18 percent of CEOs. Today, the rate of video usage has more than doubled, with 40 percent of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels. 

via Weber Shandwick

Video is the Social CEO Hotspot
More than ever, CEOs are using video to promote their company narratives and connect. In  2010, video was used by only 18 percent of CEOs. Today, the rate of video usage has more than doubled, with 40 percent of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels. 

via Weber Shandwick

Product testing is moving out of the lab and into the home.

Study of Consumer Electronics Purchase Decisions in the Engagement Era by Weber ShandwickA survey of US consumer electronics buyers finds people are paying more attention to reviews by peers than those by professional journalists. 

  • 84% trust reviews on Amazon.com
  • 76% trust those on BestBuy.com

To help address skepticism about authenticity, companies should adopt, and publicly announce, a policy restricting employees from commenting or contributing to customer reviews.  Infographic