Social media presents a great opportunity for retailers to understand customers better. Stores can analyze postings by individuals that indicate they’re shopping in their stores. By finding patterns matching the time of day with the demographic group that the consumers belong to, retailers can quickly shift their merchandising strategies — perhaps by using large digital screens to display items and prices tailored for a particular type of customer.

Michael Haydock, IBM, discussing retail, showrooming and analytics

Big Data Can Help Prevent “Showrooming” at Retail Stores

When you think about cognitive learning, where computers can tweak a different response to make it more personalised, we might get to that point, like the movie Her, where you could get to a point where you have a cognitive system that could be the customer service person.

The walled gardens of social media

So there is a good reason why e-mail is still the top form of communication in business, namely that you can talk to anyone with an e-mail address, no matter where they are. On an individual social network, you can only really communicate with those on the same network. This is essentially a non-starter for business, and a growing problem for newer social networks and online communities, where it’s increasingly difficult to grow participation because everyone is already a member of so many different services already.

(via Where is interoperability for social media? | ZDNet)

The walled gardens of social media

So there is a good reason why e-mail is still the top form of communication in business, namely that you can talk to anyone with an e-mail address, no matter where they are. On an individual social network, you can only really communicate with those on the same network. This is essentially a non-starter for business, and a growing problem for newer social networks and online communities, where it’s increasingly difficult to grow participation because everyone is already a member of so many different services already.

(via Where is interoperability for social media? | ZDNet)

5 skills for content marketing
Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
Motivate your audience. Use data and feedback to decide which calls to action work best.
 (via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

5 skills for content marketing

  • Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
  • Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
  • Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
  • Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
  • Motivate your audience. Use data and feedback to decide which calls to action work best.


(via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

The combination of cloud, analytics, mobile and social (collectively known as CAMS) is kicking off an evolution of how businesses operate as a whole in the digital era.

Will Duckworth, IBM Global Business Services

Mastering the art of business transformation | Business Spectator

Social health management.
WellTok has been on a mission to provide businesses with better ways to incentivize their employees to actually participate (and engage with) in company wellness plans. The startup offers a suite of Web and mobile social media-based solutions, as well as a social health management platform, to help health plans “consumerize” their services. In other words, by leveraging the ease-of-use, accessibility and cross-platform functionality now available in so many consumer-facing products, Welltok wants to help providers, and companies themselves, improve the user experience of their health plans and the health of their employees.
(via IBM’s Watson Group Makes First Startup Investment In “Social Health Management” Pioneer, Welltok | TechCrunch)

Social health management.

WellTok has been on a mission to provide businesses with better ways to incentivize their employees to actually participate (and engage with) in company wellness plans. The startup offers a suite of Web and mobile social media-based solutions, as well as a social health management platform, to help health plans “consumerize” their services. In other words, by leveraging the ease-of-use, accessibility and cross-platform functionality now available in so many consumer-facing products, Welltok wants to help providers, and companies themselves, improve the user experience of their health plans and the health of their employees.

(via IBM’s Watson Group Makes First Startup Investment In “Social Health Management” Pioneer, Welltok | TechCrunch)