Companies that provide social-mobile-data in the cloud to knowledge workers have the competitive advantage over companies that don’t.

As we get better at security, encryption and protection of corporate and personal assets in the cloud there is no reason not to enable everyone to have access. Unlocking knowledge and freeing up innovation from “cul-de-sacs” improves time to market and the bottom line.

 Beverly Macy4 Big Trends in 2014 — Social/Mobile/Data in the Cloud |

Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company
I get asked this question all the time: “How do we make our video/post/content go viral?”
The honest answer is that you can’t.
You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.

Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company

I get asked this question all the time: “How do we make our video/post/content go viral?”

The honest answer is that you can’t.

You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.