‘Mobile retailing’ is changing shopping

.. diffusion of mobile retailing is moving rapidly beyond the early adopter phase. A recent study conducted by the Centre for the Study of Commercial Activities (2012) on the mobile shopping behavior of 18 to 25 year old university students found that 91 percent of respondents owned a smartphone. One-in-three said they had downloaded a shopping-specific app, and the majority of respondents said they actively searched new apps weekly

Via Elizabeth Evans, Ryerson University on Building a Smarter Planet

Permalink

Some leading retailers in UK are offering wi-fi. Others are considering it. Of course, wi-fi may make it easier for customers to compare prices and order from competition, but the wi-fi connection allows the retailer to offer promotions and personalized information in exchange for registration. Check out the comments at the end of the article for a lively discussion on pros and cons, from readers. (via Should retailers offer in-store wi-fi? | Econsultancy)

Some leading retailers in UK are offering wi-fi. Others are considering it. Of course, wi-fi may make it easier for customers to compare prices and order from competition, but the wi-fi connection allows the retailer to offer promotions and personalized information in exchange for registration. Check out the comments at the end of the article for a lively discussion on pros and cons, from readers.

(via Should retailers offer in-store wi-fi? | Econsultancy)

Permalink