Social media presents a great opportunity for retailers to understand customers better. Stores can analyze postings by individuals that indicate they’re shopping in their stores. By finding patterns matching the time of day with the demographic group that the consumers belong to, retailers can quickly shift their merchandising strategies — perhaps by using large digital screens to display items and prices tailored for a particular type of customer.

Michael Haydock, IBM, discussing retail, showrooming and analytics

Big Data Can Help Prevent “Showrooming” at Retail Stores

Some leading retailers in UK are offering wi-fi. Others are considering it. Of course, wi-fi may make it easier for customers to compare prices and order from competition, but the wi-fi connection allows the retailer to offer promotions and personalized information in exchange for registration. Check out the comments at the end of the article for a lively discussion on pros and cons, from readers.
(via Should retailers offer in-store wi-fi? | Econsultancy)

Some leading retailers in UK are offering wi-fi. Others are considering it. Of course, wi-fi may make it easier for customers to compare prices and order from competition, but the wi-fi connection allows the retailer to offer promotions and personalized information in exchange for registration. Check out the comments at the end of the article for a lively discussion on pros and cons, from readers.

(via Should retailers offer in-store wi-fi? | Econsultancy)