Walmart is investing in all channels all the time

—CEO Bill Simon at the Goldman Sachs Global Retail Conference

Digital-physical convergence projects that Wal-Mart has launched in the last 12 months include:

  • Ship from store has recently gone from the pilot phase to a broader rollout.
  • Pay with cash for online orders.
  • Lockers in stores. Customers can order online and then go their store locker to pick up items.
  • Scan and go mobile payment. Self-checkout by a customer using a smartphone.
  • Store-specific mobile app.  Tells shoppers what specials are available in a specific store on a specific date.
  • Same day delivery. Up and running in San Francisco for groceries.
  • Non-traditional loyalty marketing program. Uses multiple data sources to produce a multi-dimensional view of individual shoppers and customer segments. It pulls and aggregates data from Sam’s Club, walmart.com, traceable tender in Walmart stores, and data from suppliers.

Inside Walmart’s Digital-Physical Convergence Strategy | Retail Best Practices | RIS News

Retailers that use cloud-based analytics and omni-channel commerce solutions will have the advantage this holiday season.

For example: Known for its “endless aisle” strategy, Moosejaw only stocks 4,000 to 5,000 product SKUs in its stores, while the warehouse used for fulfilling online orders holds about 120,000 product SKUs. Using mobile devices, customers and Moosejaw sales associates can stand in the store aisles and look at the breadth of product options, check warehouse stock and find desired items that can be shipped to the customer’s home for free in only one or two days.

(check 1:00 and beyond in the video to see how Moosejaw employees have fun at work)

via The Cloud: A Holiday Shopping Miracle | Jill Puleri

According to an interview with the Wall Street Journal, snack company Mondelez International will introduce so-called “smart shelves” into grocery stores starting in 2015. The shelves, which will be concentrated at the checkout line, will use a variety of tools to identify a shopper’s sex and age. The machine will then use that info to choose an ad custom tailored for the shopper’s demographic.

The shelves should also be able to track individual engagement, and monitor how long each ad is watched. Weight sensors under the product holders will let the machine know when a customer has picked up an item, or is considering a purchase. Custom coupons can be displayed, in order to boost conversion rates.

It’s not quite the future advertising scenario we envisioned, but it certainly lays the groundwork for highly personalized, targeted video ads. If this tech is combined with wearable devices using, say, Bluetooth LE, the program wouldn’t even have to guess a shopper’s demographic. In fact, it would likely know their name and exactly what kind of candy they enjoy.

Online retailers harness data and seek a ‘physical’ presence by Jill Puleri, VP and global retail leader, IBM
While many brick-and-mortar retailers expand their online businesses, an increasing number of online commerce sites are taking the reverse route. Piperlime, for example, an online unit of Gap Inc. opened its first retail store in Manhattan.
(via Turning clicks into bricks — and dollars - Outside the Box - WSJ MarketWatch)

Online retailers harness data and seek a ‘physical’ presence by Jill Puleri, VP and global retail leader, IBM

While many brick-and-mortar retailers expand their online businesses, an increasing number of online commerce sites are taking the reverse route. Piperlime, for example, an online unit of Gap Inc. opened its first retail store in Manhattan.

(via Turning clicks into bricks — and dollars - Outside the Box - WSJ MarketWatch)

The endless aisle. The outdoor gear and apparel retailer Moosejaw Mountaineer has 11 retail stores in the U.S., with 80% of sales (70% of in-store) coming from online and mobile commerce . Store associates use iPod touch and mini-iPads to check competitive prices and extend a price match. If a store does not carry what a shopper is looking for, store associates  order the item online if it is in the warehouse and ship it to the customer for free.
(via Mobile Commerce Daily - Payments)

The endless aisle. The outdoor gear and apparel retailer Moosejaw Mountaineer has 11 retail stores in the U.S., with 80% of sales (70% of in-store) coming from online and mobile commerce . Store associates use iPod touch and mini-iPads to check competitive prices and extend a price match. If a store does not carry what a shopper is looking for, store associates  order the item online if it is in the warehouse and ship it to the customer for free.

(via Mobile Commerce Daily - Payments)

TD Bank is innovating with Goggle+ pages to create social media videos and content that are hyper-local.

Says TD CMO Vinoo Vija: “Our ultimate goal is for more consumers to walk into our stores by giving them content that makes the store much more accessible.” Vija, who has not created local Facebook pages, expects search rankings to rise.

(via TD Bank Invests in Google Content | Digital - Advertising Age)