SinglePlatform Makes Sense of Mobile, Social and Web Marketing
With SinglePlatform, a New York start-up that launched a year ago, Cerilli has built a one-stop automated shop for restaurants and local merchants to manage their online, social and mobile presence via an ongoing monthly subscription. The company charges $100 to $200 yearly to update menus, information and specials on a whole range of sites, from City Search, Foursquare and Groupon to Foodspotting, Facebook and Twitter. For companies that don’t have a presence on these sites or even a simple web site, SinglePlatform can get them started.
“Everything is mobile and social and many restaurants don’t have a presence,” said Cerilli, the CEO and founder of SinglePlatform. “We’re taking merchants from Web 1.0 to Web 2.0.”