NATO commander says social networking needed for security. NATO Supreme Allied Commander Europe James Stavridis, left, urged a new era of “open-source security,” inviting TEDGlobal participants to friend him on Facebook. Adm Stavridis, who also tweets and blogs, spoke of the need for greater dialogue and partnerships between public and private sectors. He said that 21st century national security could “not be delivered solely from the barrel of a gun”. Offline partnerships, such as US troops teaching Afghan security forces to read or US navy ships offering medical services to the local communities, needed to be complemented with online dialogues on social networks, he said. Via BBC News Image source )
Instead of billboards, think Grand Prix cars. Drive down a typical highway and you’ll see a succession of billboards, each one a stand-alone advertisement for a single brand. Watch a Grand Prix race, on the other hand, and you note a different approach: every car carries a multitude of brands. These complicated, high-performance machines are expensive to build and maintain. With just one sponsor, a car wouldn’t amount to much. Much like billboards, today’s community-oriented efforts are undertaken independently, and proudly associated with single company names. What if companies thought of community programs more like Grand Prix cars? What if they recognized the vast support communities often need, and partnered up to provide it? Via Harvard Business Review
