Smarter Commerce - Putting the Customer at the Center (by IBM)

Empowered by social technology and unprecedented amounts of information, today’s customers present new challenges and opportunities to businesses worldwide. Smarter Commerce is a customer-centric approach, helping businesses stay agile and integrated while leveraging customer data.

Connect with Steve Cowley at http://www.linkedin.com/pub/steve-cowley/1b/20a/937

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IBM CMO Study  (by IBMIBV)

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

To download a copy of the study visit http://www.ibm.com/cmostudy

(via smarterplanet)

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The Virtual Center | Tips and Tricks The Virtual Center | The Basics

The Virtual Center, IBM Global Business Services’ 3D, voice-enabled, and web-based collaboration complex, is open for social business.

IBMers need to meet and work with each other — and with clients, business partners and external contacts — every day. But as the business world becomes more global and travel becomes more constrained, “face to face” collaboration becomes harder to come by. Through the GBS Virtual Center, you can connect and communicate with colleagues in ways that transcend traditional voice or online channels. And you can do real work in an immersive, easy-to-use 3D environment that is voice-enabled and web-based.

Based on IBM partner Avaya’s web.alive platform, the GBS Virtual Center is a 3D, avatar-based venue ideal for a wide range of business gatherings such as team meetings, group brainstorms, client presentations even analyst/press briefings. The GBS Virtual Center offers intuitive controls and wide-ranging capabilities:

  • Advanced 3D, spatial audio for natural voice conversation
  • An auditorium for up to 50 attendees, smaller conference rooms for more intimate get-togethers, ample informal gathering areas
  • State-of-the art presentation tools, document- and desktop-sharing
  • “Web walls” for sharing any Internet content, including video or animation
  • The ability to secure rooms to accommodate private discussions.
  • Easy avatar customization and simple navigation controls

To schedule a tour or inquire about an event or meeting, please leave a comment.

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“Your aspiration: As a Chief Information Officer, drive change, innovation and efficiency to help build a smarter enterprise that will prosper amidst global competition. Your daily challenge: As a Chief Information Officer, deliver business results faster and better–with less.”

IBM Chief Information Officer (CIO)

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