“It’s no use just re-engineering what works on the desktop. Voice-enabled analytics is being missed.”
— Gartner analyst Ted Friedman
A very cool ad. Shows how mobile apps can grab real-time data from a phone’s camera, accelerometer, compass, GPS, WiFi, and Bluetooth, determine where you are (via GPS and/or WiFi), whether you’re on foot or in a car (via the accelerometer), and what you’re photographing. Geo-fencing capabilities transmit advertisements and marketing materials only to phones in selected locations. Via The CMO Site.
Yes, smart phones are actually underhyped. Right now the world has 1.4 billion PCs in use. Mobile phones, on the other hand, are already selling more than 1.4 billion units every single year. Via Daniel Pink
IBM attacks app design to bolster mobile security
With secure apps, business can become social faster.
Facebook on mobile devices
- average monthly usage: 441 minutes
- iPhone app ranking: #3
- ad revenue est for 2015: $17.6 billion
Analyst Maribel Lopez advises that technology must recede into the background of social business, and then explains the impact of mobility. Via IBMSocialBiz YouTube
Working remotely is a top 3 perk
