“Going from home to their car to work, there is no reason why someone should hear the same story three to four times a day. And if someone is not interested in a particular story, there’s no reason why they should have to listen to it.”
-Zach Brand, NPR VP of digital media
The radio broadcaster’s new app, now in development, will tailor content based on an individuals location, tastes and preferences.
Proprietary app stores from Apple and Google are today’s version of CompuServe and AOL — walled gardens stopping the spread of digital content and ideas. The history of the Web suggests that these walls need to come down.
An app for the iPad by Fluid, powered by IBM’s Watson, will help shoppers find and select the right outdoor gear for their travel needs. Going far beyond Google and Siri, it understands context and engages the shopper in conversation.
The design of Motorola’s new Project Ara, an open hardware platform for creating highly modular smartphones will be shaped by Ara Scouts, who will do research over the next 6-12 months and be invited to share their ideas.
Just as e-business fundamentally shifted how business got done in the late 1990s and early Aughts, we’re witnessing a similar disruption and transformation in mobile computing. One key component of a successful mobile strategy: a governance structure, with representation from across the organizations.