New Year, New World | New Voices for Our Path Forward (by The GBS Social Business Channel)

Using mobile devices and a new, novel collaborative video production process, millennial generation IBMers share their perspective on the path forward for IBM’s consulting organization, Global Business Services

(via smarterplanet)

Why Generation Y is Causing the Great Migration of the 21st Century | PlaceShakers and NewsMakers
Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy, more safety, and easier financing.
Not surprisingly, Americans bought in.
After that, it didn’t take long for the preferred retailers to do likewise, abandoning the city and following their customers to the suburbs. The suburban single family home on a large lot became synonymous with the American Dream.

After 60 years, many commentators have announced that the American Dream is poised to make its next great shift — this time from the suburbs to the urban core of our cities. Indeed, at the recent New Partners for Smart Growth Conference in San Diego, Chris Nelson, Joe Molinaro and Shyam Kannan made it clear that a radical shift in preferences is on the horizon.

Why Generation Y is Causing the Great Migration of the 21st Century | PlaceShakers and NewsMakers

Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy, more safety, and easier financing.

Not surprisingly, Americans bought in.

After that, it didn’t take long for the preferred retailers to do likewise, abandoning the city and following their customers to the suburbs. The suburban single family home on a large lot became synonymous with the American Dream.

After 60 years, many commentators have announced that the American Dream is poised to make its next great shift — this time from the suburbs to the urban core of our cities. Indeed, at the recent New Partners for Smart Growth Conference in San Diego, Chris Nelson, Joe Molinaro and Shyam Kannan made it clear that a radical shift in preferences is on the horizon.

Bosses listening to millennial workers - CNN.com
As millennials play an increasingly important role in the workforce, their likes and dislikes are reshaping the way Americans work and are forcing executives to change policies and management styles.
The CEO of Euro RSCG Worldwide PR has already seen the benefits of being more flexible.
"What time of day do you think we should open?" veteran public relations executive Marian Salzman asks her staff.
Several 20-something employees — a few with the giggles — respond that 10 or 10:30 a.m. would be a good time.
Gen-Y’ers: Delaying adulthood
Salzman isn’t about to keep the doors closed until 10:30 a.m. But even though executives many years their senior might consider some of their requests audacious, she’s doing plenty of listening to her staff of about 80, the vast majority of whom are members of the millennial generation — those born after 1980.
Her millennial employees have asked for free food — which Google gives its workers — a juice bar, a yoga/Pilates room, even reimbursement for a personal trainer. While Salzman didn’t grant any of those perks, she understands why they may not seem outrageous for someone with a millennial mindset.

Bosses listening to millennial workers - CNN.com

As millennials play an increasingly important role in the workforce, their likes and dislikes are reshaping the way Americans work and are forcing executives to change policies and management styles.

The CEO of Euro RSCG Worldwide PR has already seen the benefits of being more flexible.

"What time of day do you think we should open?" veteran public relations executive Marian Salzman asks her staff.

Several 20-something employees — a few with the giggles — respond that 10 or 10:30 a.m. would be a good time.

Gen-Y’ers: Delaying adulthood

Salzman isn’t about to keep the doors closed until 10:30 a.m. But even though executives many years their senior might consider some of their requests audacious, she’s doing plenty of listening to her staff of about 80, the vast majority of whom are members of the millennial generation — those born after 1980.

Her millennial employees have asked for free food — which Google gives its workers — a juice bar, a yoga/Pilates room, even reimbursement for a personal trainer. While Salzman didn’t grant any of those perks, she understands why they may not seem outrageous for someone with a millennial mindset.

Android Leaves iOS Behind In Millennial Ad Impressions
Source: GigaOM
Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tiethat suggested a possible lull in the growth of Google’s mobile platform. Android now represents 46 percent of ad impressions in December, compared to 32 percent for iOS after the two OSes were tied at 38 percent in November. Millennial said Android has also widened its lead in ad revenue from applications with 55 percent compared to 39 percent for iOS. 

Android Leaves iOS Behind In Millennial Ad Impressions

Source: GigaOM

Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tiethat suggested a possible lull in the growth of Google’s mobile platform. Android now represents 46 percent of ad impressions in December, compared to 32 percent for iOS after the two OSes were tied at 38 percent in November. Millennial said Android has also widened its lead in ad revenue from applications with 55 percent compared to 39 percent for iOS.