New Year, New World | New Voices for Our Path Forward (by The GBS Social Business Channel)
Using mobile devices and a new, novel collaborative video production process, millennial generation IBMers share their perspective on the path forward for IBM’s consulting organization, Global Business Services
(via smarterplanet)
Why Generation Y is Causing the Great Migration of the 21st Century | PlaceShakers and NewsMakers
Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy, more safety, and easier financing.
Not surprisingly, Americans bought in.
After that, it didn’t take long for the preferred retailers to do likewise, abandoning the city and following their customers to the suburbs. The suburban single family home on a large lot became synonymous with the American Dream.
After 60 years, many commentators have announced that the American Dream is poised to make its next great shift — this time from the suburbs to the urban core of our cities. Indeed, at the recent New Partners for Smart Growth Conference in San Diego, Chris Nelson, Joe Molinaro and Shyam Kannan made it clear that a radical shift in preferences is on the horizon.
Millennials rarely visit brand pages on Facebook even after they become their “fan.”
That’s what research by Marcia DiStaso, an assistant professor of public relations in the College of Communications at Penn State, Tina McCorkindale, an assistant professor of communications at Appalachian State University, and Hillary Fussell Sisco, an assistant professor of public relations in the School of Communications at Quinnipiac University found. The results of their work were presented during the International Public Relations Research Conference.
The three researchers surveyed 18- to 29-year-old participants on the three university campuses and found 86 percent of the millennials access Facebook every day and 75 percent have “liked” an organization.
However, while millennials might initially connect with an organization, 69 percent percent of respondents reported they rarely or never visit those pages again.
Is the label “social business” helpful or not? Insightful panelists present arguments on both sides.(via The Future of Social Media in Business - Like Minds)
Bosses listening to millennial workers - CNN.com
As millennials play an increasingly important role in the workforce, their likes and dislikes are reshaping the way Americans work and are forcing executives to change policies and management styles.
The CEO of Euro RSCG Worldwide PR has already seen the benefits of being more flexible.
“What time of day do you think we should open?” veteran public relations executive Marian Salzman asks her staff.
Several 20-something employees — a few with the giggles — respond that 10 or 10:30 a.m. would be a good time.
Salzman isn’t about to keep the doors closed until 10:30 a.m. But even though executives many years their senior might consider some of their requests audacious, she’s doing plenty of listening to her staff of about 80, the vast majority of whom are members of the millennial generation — those born after 1980.
Her millennial employees have asked for free food — which Google gives its workers — a juice bar, a yoga/Pilates room, even reimbursement for a personal trainer. While Salzman didn’t grant any of those perks, she understands why they may not seem outrageous for someone with a millennial mindset.
“One of the challenges may be establishing trust. According to Forrester, most 12-17 year-olds said they trust search engine results and television. Almost 50% even said they could trust a company’s website, but only 26% said they feel they can trust a company’s profile on a social networking site. It may just be that young people are accustomed to using social networking sites to interact with their real-world friends, something that is obviously very central to the lives of teenagers, probably more so than your latest social media marketing campaign.”
via futuramb:
— Despite Living Online, Teenagers Don’t Want to “Like” Your Company on Facebook
This week the email management company Mimecast released the results of a survey of more than 2,400 corporate email users. The survey found that 85% of what Mimecast dubs “Generation Gmail” - employees 25 years old and younger - have used personal email accounts to send work-related documents.
The main reason these workers turn to personal email seems to be the attachment size limits of their official work email accounts. As we’ve reported, Palo Alto Networks found that Web-based file sharing such as Megaupload is also very popular in the workplace.
» via infoneer-pulse: ReadWriteWeb
Android Leaves iOS Behind In Millennial Ad Impressions
Source: GigaOM
Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tiethat suggested a possible lull in the growth of Google’s mobile platform. Android now represents 46 percent of ad impressions in December, compared to 32 percent for iOS after the two OSes were tied at 38 percent in November. Millennial said Android has also widened its lead in ad revenue from applications with 55 percent compared to 39 percent for iOS.
