“Much of the apprehension that businesses are experiencing today is a direct result of a lack of focus on innovation. For many CIOs, too much of the past decade has been spent on industrializing IT to drive down its cost. That industrialization process, however, has stifled innovation. The focus on industrialization has led to a lot of stagnation. A lot of CIOs are now discovering that polishing the ERP system is no longer enough.”
Dave Aron, a vice president and fellow with Gartner, says
To address the innovation issue, leading-edge IT organizations are starting to bifurcate their operations, Aron says. Traditional IT executives are continuing to focus on making systems of record more efficient, but a new class of entrepreneurially minded executives is being put in charge of what is collectively being referred to as “systems of engagement.” “One symptom of that is the emergence of the title of chief digital officer within a lot of organizations,” says Aron. It’s often not clear whether the chief digital officer is an IT or marketing person, but what is clear is that they usually trying to drive some form of business innovation.
Digital Fear and Loathing in the CIO Ranks