Of the 100 women on Forbes 2012 list of the world’s most powerful women, almost all of them are active on social media—with a combined 90 million Twitter followers. The most prolific tweeters, not surprisingly, are celebrities. In China, where Weibo is the social site of choice, entrepreneur Zhang Xin has racked up 4,118,029 on the site.
Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company
I get asked this question all the time: “How do we make our video/post/content go viral?”
The honest answer is that you can’t.
You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.
The rise and rise of influence. Remember when you looked to TV and newspaper ads to tell you what to buy? Me neither. That’s because now many of us are more likely to make an informed opinion about purchases—and many other new discoveries—based on the views of people we connect with online and through social media. Influence, that is to say, is big. Via Fast Company
The power of social recommendations. After asking for recommendations for an electronics accessory, the author received 28 answers from friends. When he shared with them his final buying decision, one of the friends also purchased the same product. That’s how social recommendations can set off a chain of purchases from a single piece of advice. Via iMediaConnection.com
The pillars of influence and how to activate cause and effect . Many look at the idea of influence backwards, unknowingly relying on scores rather than understanding how influence is actually created and used.
The complexity of influence is a challenge – and an opportunity . All in all, this is a somewhat skeptical view of “influence analytics”. Via the guardian media network.
Klout Expands Influence Scoring To Professional Social Network LinkedIn
Klout, a startup that measures influence on Twitter and Facebook, is expanding its product today with the addition of LinkedIn. With the launch of Klout scoring for LinkedIn, you’ll be able to add your LinkedIn account to your Klout score and see your influence on the professional social network network itself.
For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks.
On Twitter, Klout’s influence score is based on a user’s ability to drive action through Tweets, Retweets and more. On Facebook, Klout will examine how conversations and content generate interest and engagement, via likes, comments, and more, from the network’s nearly 700 million users.
While Klout declined to give specifics on exactly what they are anlyzing (i.e. Likes, Tweets); the startup said it will analyze your interactions on the LinkedIn, who you are interacting with and engaging, and what types of content you are sharing with contacts. It’s important to note that simply having more connections on LinkedIn won’t get you a higher Klout score; it’s about the quality of those connections.
Source: TechCrunch
“Forget the 80/20 Rule: Duncan Watts on Twitter concentration
There are millions of users on Twitter who are listening to other users. But we also find that there is a remarkable concentration of attention.
About 50% of all tweets that a random person on Twitter receives on any given day come from just 20,000 users. So that’s about .05% of all users on Twitter.
”Network theory whiz Duncan Watts, a former Columbia sociologist who now works at Yahoo! Research.
(source: Freakonomics.com)
(via emergentfutures)
