The Grass Ceiling: Limits to grassroots initiatives and what to do about them | johnstepper
Social media platforms are great for enabling grassroots efforts. But within the enterprise, grassroots efforts tend to be all sound and fury with limited results.
Here are 3 ways to remedy that, and transform opinionated crowds into effective enterprise movements.
The grass is greener
People within large firms are eager for change. They’re eager to do things differently and eliminate the waste and bureaucracy they see around them. And they see social business as an alternative to the dystopian present.
But, too often, social business is cast as a revolution of sorts. And the term “grassroots” is invoked as it often is in political change campaigns.
“The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures.”
Such movements are indeed excellent ways to find out what people really think. And for like-minded people to connect.
The problem comes when they try to effect change.