“Going from home to their car to work, there is no reason why someone should hear the same story three to four times a day. And if someone is not interested in a particular story, there’s no reason why they should have to listen to it.”
-Zach Brand, NPR VP of digital media
The radio broadcaster’s new app, now in development, will tailor content based on an individuals location, tastes and preferences.
People (formerly known as the audience) want new forms of storytelling—
Binge viewing began with DVDs and DVRs several years ago but has now been embraced by non-traditional “broadcasters”—most notably Netflix, with its release of House of Cards andArrested Development.
Pledge viewing is largely a Kickstarter phenomenon. It represents a radical shift in the relationship between creators and audiences: By signing on to help fund a new work far in advance of its creation, individuals forge a community of fans with a commitment to its success.
The long live event—Big Brother, the Olympics—is a form of ambient entertainment that generates periodic spikes of attention whenever something exciting happens.
The report is an emerging form of storytelling in which the audience itself generates the story through such tools as Nike+ FuelBand.
… and new story forms require new business models for media and entertainment companies.
The power of the remix is all about making something new, fresh and possibly better.
The fact that what I did connected with someone else to inspire them to make something else out of it, that is satisfying in a way that nothing else is…. Once you let go of notion that ‘this is mine’ and others build on top of what you did, you can work together a lot better [and inexpensively]… Walt Disney didn’t create fairy tale characters like Sleeping Beauty and Cinderella…
— Actor and director Joseph Gordon-Levitt speaking about his open-production collaboration community, hitRECord.
After watching our favorite TV episodes, many of us take to Twitter to talk about them. Now, thanks to a recent deal between Nielsen and Twitter, that Twitter chatter will become its own ratings system. Called the “Nielsen Twitter TV Rating,” the hope is to measure the conversation that a TV show spurs on Twitter and make that rating available in the fall of 2013. More from TechCrunch here!
The next album by Beck will be released as sheet music. “What an incredible way to expand the reach of your content, to create content that is yours yet make it open to interpretation, and to have others reuse your content.”