Going from home to their car to work, there is no reason why someone should hear the same story three to four times a day. And if someone is not interested in a particular story, there’s no reason why they should have to listen to it.

-Zach Brand, NPR VP of digital media

The radio broadcaster’s new app, now in development, will tailor content based on an individuals location, tastes and preferences.

MediaPost Publications NPR Kicks Off Major Digital Transformation 12/17/2013

nasdaq:

After watching our favorite TV episodes, many of us take to Twitter to talk about them.  Now, thanks to a recent deal between Nielsen and Twitter, that Twitter chatter will become its own ratings system.  Called the “Nielsen Twitter TV Rating,” the hope is to measure the conversation that a TV show spurs on Twitter and make that rating available in the fall of 2013.  More from TechCrunch here!

nasdaq:

After watching our favorite TV episodes, many of us take to Twitter to talk about them.  Now, thanks to a recent deal between Nielsen and Twitter, that Twitter chatter will become its own ratings system.  Called the “Nielsen Twitter TV Rating,” the hope is to measure the conversation that a TV show spurs on Twitter and make that rating available in the fall of 2013.  More from TechCrunch here!