Office workers spend an average of 28 hours a week writing emails, searching for information and collaborating internally. Furthermore, 80 percent of Americans work “after hours,” equaling an extra day of work per week.
(via Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond - Sarah Evans)Sarah )

Office workers spend an average of 28 hours a week writing emails, searching for information and collaborating internally. Furthermore, 80 percent of Americans work “after hours,” equaling an extra day of work per week.

(via Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond - Sarah Evans)Sarah )

The IBM Institute for Business Value surveyed more than 1,100 executives and conducted in-depth interviews with 26 companies worldwide. This study shows how leading companies are integrating social into their strategies to:
Create valued customer experiences
Drive workforce productivity and effectiveness
Accelerate innovation
Read all the results and discover how well organizations are facing the opportunities and challenges.

The IBM Institute for Business Value surveyed more than 1,100 executives and conducted in-depth interviews with 26 companies worldwide. This study shows how leading companies are integrating social into their strategies to:

  • Create valued customer experiences
  • Drive workforce productivity and effectiveness
  • Accelerate innovation

Read all the results and discover how well organizations are facing the opportunities and challenges.

Social media works best when its users are set free to create the collaborative patterns, structures, and processes they need to work together, inside, outside, or between companies. When they have a safety net that ensures they can act with confidence, the results will correspondingly improve. And when corporate governance teams and senior leaders realize that a safety net is operational around the clock and around the globe and that it accurately represents their concerns, they have their own level of confidence to begin driving forward social business objectives, knowing that in these fairly uncertain times, their imagined downsides are at bay.Via Dachis GroupVia Dachis Group
        (via Connecting Employees to Social Media: New Possibilities)
Social media works best when its users are set free to create the collaborative patterns, structures, and processes they need to work together, inside, outside, or between companies. When they have a safety net that ensures they can act with confidence, the results will correspondingly improve. And when corporate governance teams and senior leaders realize that a safety net is operational around the clock and around the globe and that it accurately represents their concerns, they have their own level of confidence to begin driving forward social business objectives, knowing that in these fairly uncertain times, their imagined downsides are at bay.

Via Dachis Group

Via Dachis Group

(via Connecting Employees to Social Media: New Possibilities)

Organizations are struggling to keep up with new consumer tools and behaviors. To collaborate effectively today they need to realize that the benefit to individual employees is just as important as the overall corporate benefit, if not more so. 

Via Jacob MorganMaking Enterprise Collaboration Work 

When to crowdsource. Improvement in communication technologies and information flow has changed the fundamental organization of both our social and commercial networks. Crowdsourced work is the natural next step to a decentralized and global labor force.
While the paper here provides coarse guidelines, a much finer understanding is required: what are the target-tasks for crowds? and who are the target-crowds? How can larger jobs can be divided into decoupled tasks that can then be crowdsourced? Is it possible that future generations around the world will make their living by being full-time crowd-workers? Via Follow the Crowd

When to crowdsource. Improvement in communication technologies and information flow has changed the fundamental organization of both our social and commercial networks. Crowdsourced work is the natural next step to a decentralized and global labor force.

While the paper here provides coarse guidelines, a much finer understanding is required: what are the target-tasks for crowds? and who are the target-crowds? How can larger jobs can be divided into decoupled tasks that can then be crowdsourced? Is it possible that future generations around the world will make their living by being full-time crowd-workers? Via Follow the Crowd

Mobile increases the need for CMO and CIO teaming

Excerpts from a blog by IBM’s Yuchun Lee, published in AdAge:

+ Businesses looking to shed old practices and succeed in the era of the multi-channel, empowered consumer will need to get their chief marketing officer and chief information officer to form a team that melds the skills of marketing with IT. 

+ The IBM Retail Online Index shows that sales from mobile devices reached 15% in the second quarter of 2012, and we expect that number to reach 20% this coming holiday season. With marketers now clearly looking to improve their mobile-advertising efforts, the teaming with IT becomes even more important. 

+ The State of Marketing survey found that within the next 12 months, 34% of marketers intend to deliver mobile ads, a sign that they are prepared to go beyond mobile websites and apps and deliver mobile advertising that reaches each customer on his or her smartphone and tablet. 

+ While this mobile growth is certainly exciting, challenges still exist. According to the survey, while 85% agree with the need for an integrated marketing suite, only 21% are running mobile-marketing tactics as part of an integrated campaign. This represents a huge missed opportunity that will ultimately inhibit the effectiveness of marketers. 

+ At a time when customers are flocking to their mobile devices and social-media channels, businesses must be prepared to connect with them on all fronts, or lose them to the competition. But to make this happen, it will take a village within the company, or in this instance, a marketing and IT alliance.