“Traditional approaches to innovation — such as focus groups or market research — don’t take advantage of the collective knowledge trapped within the many different departments, divisions or teams of an enterprise. Social platforms are well-suited to breaking through these barriers. They can significantly increase the scale of an innovation initiative.”
4 principles for pairing innovation and social platforms:
- Establish a problem statement and a structure with business processes around it
- Create an environment of trust and engagement among participants from diverse areas
- Build effective leadership teams to pursue the 2 principles above, communicate clear goals and serve as role models
- Program management should focus on on participation, collaboration and goals more than status reports, risk and identifying issues.
Harness Your Social Platforms for Innovation: 4 Essential Principles