“Business Analytics software such as SAS and IBM’s Cognos make extensive use of statistical and quantitative analysis to help companies with a) understanding the current business trends and b) gaining insights into future trends using predictive modeling. With growing use of analytic tools by companies to boost sales and overall performance, we expect IBM’s information management software revenues to increase. Below we discuss the importance of information management software to IBM’s middleware revenues, and how increasing demand for business analytics software will benefit IBM.”
Making Sense of Social Media Data | Predictive Perspectives Blog
If you want to know what someone thinks, just ask. Better yet, just listen.
Unsolicited feedback is everywhere and oftentimes people will tell you what they’re thinking without any prompting.
The world is a noisy place and the advent of social media has resulted in nearly nonstop dialogue in countless locales. In fact, we’d go so far as to say that we live in the “Age of Over-Sharing.”
Social media has unleashed the power of self-expression. Gone are the days of the internal monologue. Today, we live under the banner of “TMI” or Too Much Information. People share everything – maybe it’s therapeutic – from medical ailments to stories about their kids and pets to recipes to life’s aggravations to their favorite (and more often least favorite) restaurants, brands and products.
