Earned Media Officer is one of several anticipated additions to the C-suite, reflecting the fact that ads are paid, web sites are owned, and social media buzz is earned, says Geoffrey Colon of Ogilvy.

Among other new functions you may see in the future: Chief Linguist to figure out how best to communicate in social networks, Open Source Manager to work with partners in creating better solutions for everybody (eventually replacing, CEOs who mainly just work with Wall Street) and Chief Data Scientist, who will analyze big data to understand human behavior. Via http://futuristlab.tumblr.com