Privacy? Not if you can get me what I need.
The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%, according to an IBM study.
38% of consumers would provide their mobile number for the purpose of receiving text messages
32%  would share their social handles with retailers.
“Today’s consumer has been conditioned by multiple industries - from healthcare to travel - to expect personalized interactions across different channels,” said Jill Puleri, IBM Retail Global Industry leader.
(via Big data trade-off – consumers happy to share data but want value in return - Enterprise - | siliconrepublic.com - Ireland’s Technology News Service)

Privacy? Not if you can get me what I need.

The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%, according to an IBM study.

  • 38% of consumers would provide their mobile number for the purpose of receiving text messages
  • 32%  would share their social handles with retailers.

“Today’s consumer has been conditioned by multiple industries - from healthcare to travel - to expect personalized interactions across different channels,” said Jill Puleri, IBM Retail Global Industry leader.

(via Big data trade-off – consumers happy to share data but want value in return - Enterprise - | siliconrepublic.com - Ireland’s Technology News Service)

Michelle Zhou’s research team is developing solutions that will analyze the digital footprints a person leaves online and through social media and build an enhanced digital portrait of the person. People can then use their digital portraits to better understand themselves, receive targeted, personalized services, build relationships, learn from others who are just like them, and much more.
(via Meet Michelle Zhou: Another Person for a Smarter Planet A Smarter Planet Blog)

Michelle Zhou’s research team is developing solutions that will analyze the digital footprints a person leaves online and through social media and build an enhanced digital portrait of the person. People can then use their digital portraits to better understand themselves, receive targeted, personalized services, build relationships, learn from others who are just like them, and much more.

(via Meet Michelle Zhou: Another Person for a Smarter Planet A Smarter Planet Blog)

Three key insights from “Analytics: A blueprint for value”
Analytic implementation strategies need to support business objectives
The technology in place needs to support the analytics strategy
The organization’s culture needs to evolve so people take action on the strategy and technology.
(via IBM Analytics: A blueprint for value - United States)

Three key insights from “Analytics: A blueprint for value”

(via IBM Analytics: A blueprint for value - United States)

I don’t think there’s a uniform policy or standardization for what should be done with user-level data. We’ve been looking to companies like Google or Facebook to do the right thing and to set the standard but to the extent these are enforced or that other companies have to follow, a lot of this stuff isn’t in place.

Rachel Schutt, Columbia Institute for Data Sciences and Engineering

How the new field of data science is grappling with ethics | SmartPlanet

Online retailers harness data and seek a ‘physical’ presence by Jill Puleri, VP and global retail leader, IBM
While many brick-and-mortar retailers expand their online businesses, an increasing number of online commerce sites are taking the reverse route. Piperlime, for example, an online unit of Gap Inc. opened its first retail store in Manhattan.
(via Turning clicks into bricks — and dollars - Outside the Box - WSJ MarketWatch)

Online retailers harness data and seek a ‘physical’ presence by Jill Puleri, VP and global retail leader, IBM

While many brick-and-mortar retailers expand their online businesses, an increasing number of online commerce sites are taking the reverse route. Piperlime, for example, an online unit of Gap Inc. opened its first retail store in Manhattan.

(via Turning clicks into bricks — and dollars - Outside the Box - WSJ MarketWatch)

Using data collected from millions of cell-phone users, Ivory Coast in West Africa optimized  its urban transportation system. An IBM model prescribed route changes around Abidjam, the nation’s largest city based on cell phone records analyzing people’s movements. Data was cleansed to prevent identification of phone users.
(via African Bus Routes Redrawn Using Cell-Phone Data | MIT Technology Review)

Using data collected from millions of cell-phone users, Ivory Coast in West Africa optimized  its urban transportation system. An IBM model prescribed route changes around Abidjam, the nation’s largest city based on cell phone records analyzing people’s movements. Data was cleansed to prevent identification of phone users.

(via African Bus Routes Redrawn Using Cell-Phone Data | MIT Technology Review)

Using data to power and feed an island nation. Analysis of weather and climate data will help Brunei to: 1) diversify  from oil and gas to renewable energy; and 2)improve food security by increasing rice production from 3% to 60% by 2015.

(via IBM Research: Using data to power and feed an island nation)