Combining technology with human expertise
"Create websites and content for humans. Don’t do it for Google. Google is the machine part, and wants to find the right answer for people. If we create good content for humans, we trust that Google will be good at matching that up. [Marketers] get lost in the shortcuts while looking for a silver bullet. In 2014, a silver bullet doesn’t exist. You just have to use your brain and intuition to build unique, relevant content that people want to share."
—Mike Mothner, Wpromote
(via Beyond Big Data: Why Human Interpretation Still Counts | Fox Small Business Center)