New IBM Customer Experience Lab focuses on CEO priorities
Yesterday IBM announced the creation of the IBM Customer Experience Lab, an exclusive Research and GBS capability aimed at the front-office agenda of clients in the world of Big Data. One hundred Research scientists worldwide will work with thousands of GBS business consultants to address the emerging C-Suite Front Office Digitization priorities.
Banorte-lxe, one of the leading banks in Latin America, and Nationwide, the world’s largest building society, are among clients already engaged with the Research and consulting experts of the new lab. During its start-up phase, the Lab will focus on six priority industries — Banking, Insurance, Retail, Consumer Products, Telco and Energy & Utilities — and we are going to select and manage the engagements coming into the Lab through GBS Global Industry Leaders and partners.