The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%, according to an IBM study.
38% of consumers would provide their mobile number for the purpose of receiving text messages
32% would share their social handles with retailers.
“Today’s consumer has been conditioned by multiple industries - from healthcare to travel - to expect personalized interactions across different channels,” said Jill Puleri, IBM Retail Global Industry leader.
Michelle Zhou’s research team is developing solutions that will analyze the digital footprints a person leaves online and through social media and build an enhanced digital portrait of the person. People can then use their digital portraits to better understand themselves, receive targeted, personalized services, build relationships, learn from others who are just like them, and much more.
“I don’t think there’s a uniform policy or standardization for what should be done with user-level data. We’ve been looking to companies like Google or Facebook to do the right thing and to set the standard but to the extent these are enforced or that other companies have to follow, a lot of this stuff isn’t in place.”
Rachel Schutt, Columbia Institute for Data Sciences and Engineering
Big data and dating. It’s big business and a big area of study. One finding: reducing the price of an American community college education by $1,000 decreases the number of sexual partners the average high-school senior has by 26%.
IBM CIO Jeanette Horan: Employees who get analytics from the cloud don’t have to wait for IT to make data useful. Cloud is helping IBM sellers improve revenue performance and financial analysts to make better forecasts.
While many brick-and-mortar retailers expand their online businesses, an increasing number of online commerce sites are taking the reverse route. Piperlime, for example, an online unit of Gap Inc. opened its first retail store in Manhattan.
Using data collected from millions of cell-phone users, Ivory Coast in West Africa optimized its urban transportation system. An IBM model prescribed route changes around Abidjam, the nation’s largest city based on cell phone records analyzing people’s movements. Data was cleansed to prevent identification of phone users.
Using data to power and feed an island nation. Analysis of weather and climate data will help Brunei to: 1) diversify from oil and gas to renewable energy; and 2)improve food security by increasing rice production from 3% to 60% by 2015.