Social media presents a great opportunity for retailers to understand customers better. Stores can analyze postings by individuals that indicate they’re shopping in their stores. By finding patterns matching the time of day with the demographic group that the consumers belong to, retailers can quickly shift their merchandising strategies — perhaps by using large digital screens to display items and prices tailored for a particular type of customer.

Michael Haydock, IBM, discussing retail, showrooming and analytics

Big Data Can Help Prevent “Showrooming” at Retail Stores

… high-end shopping mall DLF Promenade in the City [New Delhi] performs real-time analytics to convert data gathered from shopper’s movements in the mall to provide meaningful interactions for smartphone users…

once a user opts-in for the service, the solution performs analytics to understand consumer preferences based on location and interests in order to provide customised services via a mobile app.

DLF will also use the solution to allow retailers in the mall to extend sales deals to shoppers via the app, based on footfall heat maps.

Via Economic Times, India


Trying to address a smaller segment – an audience of one rather than many – actually increases data requirements. We have combined large sets of data to get to the origin of action, belief and motivation. If you’re really going to crack the code of individual marketing and engagement, you have to crack the social genome.

Bridget van Kralingen, IBM Global Business Services


IBM launches digital customer experience consultancy | IT PRO

Social-mobile-analytics focus at a premier Asian bank
Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.
(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)

Social-mobile-analytics focus at a premier Asian bank

Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.

(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)

Just announced — IBM Watson Group
The new division, based in New York City’s Silicon Alley, will have about 2,000 employees focused on software, services, research, experts and sales people.
IBM Watson Discovery Advisor is aimed at pharmaceutical, publishing and education research. The promise here is that Watson will wade through search results to deliver data and context faster for researchers.
IBM Watson Analytics Advisor is designed to be used by enterprises to send questions and raw data sets to Watson and allow the system to deliver insight.
(via IBM forms Watson Business Group: Will commercialization follow? | ZDNet)

Just announced — IBM Watson Group

The new division, based in New York City’s Silicon Alley, will have about 2,000 employees focused on software, services, research, experts and sales people.

  • IBM Watson Discovery Advisor is aimed at pharmaceutical, publishing and education research. The promise here is that Watson will wade through search results to deliver data and context faster for researchers.
  • IBM Watson Analytics Advisor is designed to be used by enterprises to send questions and raw data sets to Watson and allow the system to deliver insight.

(via IBM forms Watson Business Group: Will commercialization follow? | ZDNet)

Companies are reluctant to admit a direct connection between the crusades of consumers like Ms. Shutters or Vani Hari, a blogger known as the Food Babe, and their decisions to tweak products, but the link seems clear. More than 140,000 people have signed Ms. Shutters’s petition on petroleum-based food dyes, and dozens have commented on Ms. Hari’s posts about some of the ingredients in items on Chick-fil-A’s menu.
(via Social Media as a Megaphone to Pressure the Food Industry - NYTimes.com)

Companies are reluctant to admit a direct connection between the crusades of consumers like Ms. Shutters or Vani Hari, a blogger known as the Food Babe, and their decisions to tweak products, but the link seems clear. More than 140,000 people have signed Ms. Shutters’s petition on petroleum-based food dyes, and dozens have commented on Ms. Hari’s posts about some of the ingredients in items on Chick-fil-A’s menu.

(via Social Media as a Megaphone to Pressure the Food Industry - NYTimes.com)

The personalized system automatically labels digital learning content with instructions from curriculum standards to find the right content suited to a specific student’s needs.

The Watson secret sauce is its ability to help with decision making, and we’re looking at it as a way of providing richer data to help us make smarter and faster decisions.

Richard Pearce, CMO of Elance, a company that matches freelancers via a public “talent” cloud comprising 3 million freelancers in 170 countries.

Possible Game Changer: IBM’s Open Source Watson Cloud Platform — Application Development Trends

The Growing Impact of Design on a Smarter Planet

By Phil Guido, IBM
The term “starv­ing artist” might become obso­lete if the cur­rent trends in tech­nol­o­gy keep advanc­ing. 

New ways of thinking about design for customers involve non-traditional collaboration between technologists and artists.
 via A Smarter Planet Blog

The Growing Impact of Design on a Smarter Planet

By Phil Guido, IBM

The term “starv­ing artist” might become obso­lete if the cur­rent trends in tech­nol­o­gy keep advanc­ing. 

New ways of thinking about design for customers involve non-traditional collaboration between technologists and artists.

 via A Smarter Planet Blog