Using data collected from millions of cell-phone users, Ivory Coast in West Africa optimized  its urban transportation system. An IBM model prescribed route changes around Abidjam, the nation’s largest city based on cell phone records analyzing people’s movements. Data was cleansed to prevent identification of phone users.
(via African Bus Routes Redrawn Using Cell-Phone Data | MIT Technology Review)

Using data collected from millions of cell-phone users, Ivory Coast in West Africa optimized  its urban transportation system. An IBM model prescribed route changes around Abidjam, the nation’s largest city based on cell phone records analyzing people’s movements. Data was cleansed to prevent identification of phone users.

(via African Bus Routes Redrawn Using Cell-Phone Data | MIT Technology Review)

Crucial point here: “The rise of African consumers. The continent of Africa has more than 1 billion people, with 35 democracies (compared with nine a decade ago). And as an “emerging market,” investment bankers are bullish on it, citing the IMF’s forecast for a growing GDP in sub-Saharan Africa—home to 84 percent of the continent’s population—at 5 percent this year, accelerating to 5.5 percent in 2011. Havas Worldwide, Euro RSCG Worldwide PR’s parent, has invested in South Africa, such as with a sports and entertainment marketing arm, and, indeed, South Africa is increasingly seen as an entry point for doing business on the continent in various industries, but the trend will be pan-African. MIT’s Technology Review reported that cell phones are one technology that have migrated well to Africa despite the poor infrastructure and political instability that have been barriers in the past. The report described customers using them for applications including digital banking and payments