The last few years have seen a substantial change in consumer behavior and a shift in buying patterns, channels, and methods. The average attention span and loyalty of online/mobile customers is smaller and much more difficult to sustain. To succeed in volatile markets, capitalize on emerging demand trends, and engage non-sticky customers, organizations must make decisions faster, while still applying the same degree of rigor and research behind every decision.Targeted at these scenarios, IBM’s Decision Management solution integrates a host of products, including social network analysis, on one platform. Via Ovum