Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company
I get asked this question all the time: “How do we make our video/post/content go viral?”
The honest answer is that you can’t.
You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.

Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company

I get asked this question all the time: “How do we make our video/post/content go viral?”

The honest answer is that you can’t.

You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.

SinglePlatform Makes Sense of Mobile, Social and Web Marketing
With SinglePlatform, a  New York start-up that launched a year ago, Cerilli has built a one-stop  automated shop for restaurants and local merchants to manage their  online, social and mobile presence via an ongoing monthly subscription.  The company charges $100 to $200 yearly to update menus, information and  specials on a whole range of sites, from City Search, Foursquare and  Groupon to Foodspotting, Facebook and Twitter. For companies that don’t  have a presence on these sites or even a simple web site, SinglePlatform  can get them started.
“Everything is mobile and social and many restaurants don’t have a  presence,” said Cerilli, the CEO and founder of SinglePlatform. “We’re  taking merchants from Web 1.0 to Web 2.0.”
Source: GigaOM

SinglePlatform Makes Sense of Mobile, Social and Web Marketing

With SinglePlatform, a New York start-up that launched a year ago, Cerilli has built a one-stop automated shop for restaurants and local merchants to manage their online, social and mobile presence via an ongoing monthly subscription. The company charges $100 to $200 yearly to update menus, information and specials on a whole range of sites, from City Search, Foursquare and Groupon to Foodspotting, Facebook and Twitter. For companies that don’t have a presence on these sites or even a simple web site, SinglePlatform can get them started.

“Everything is mobile and social and many restaurants don’t have a presence,” said Cerilli, the CEO and founder of SinglePlatform. “We’re taking merchants from Web 1.0 to Web 2.0.”

Source: GigaOM