Getting closer to customers in an indirect channel

Being customer focused in the digital age means knowing and interacting with customers as individuals rather than as market segments. Unfortunately, the current electronics distribution model makes customer intimacy difficult. Due to the indirect sales model that dominates the consumer electronics industry, most manufacturers are not directly involved in the sales transaction with the end user.

The combination of analytics and connectivity will enable electronics companies to establish a relationship with the end consumer – regardless of channel – and use that connection to gain significant insights and drive future growth.

Via Growth through analytics, Burak Kircali, IBM Electronics Blog

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Aside from making impulse buying frictionless, the brilliance is the baked-in social component — all sales through the channel are broadcast through the cardholder’s network. Twitter accounts must be public in order for @AmexSync to read and respond, so every offer claimed and purchase made is a public affair.

Via Get Elastic Ecommerce Blog