Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch Credit card giant Visa announced Thursday that it’s working with prominent retailer Gap to roll out a new mobile discount experience to shoppers. Based on the specifics announced of the partnership, Visa will push real-time discounts and promotions to consumers via SMS text messages. Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping. Visa’s global processing network, the company says, connects millions of merchants and thousands of financial institutions around the world. Consequently, Visa now has the ability to enable the technology behind this new mobile service.

Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch

Credit card giant Visa announced Thursday that it’s working with prominent retailer Gap to roll out a new mobile discount experience to shoppers.

Based on the specifics announced of the partnership, Visa will push real-time discounts and promotions to consumers via SMS text messages.

Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping.

Visa’s global processing network, the company says, connects millions of merchants and thousands of financial institutions around the world. Consequently, Visa now has the ability to enable the technology behind this new mobile service.

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Crowdsourcing mapping platform Ushahidi helps a social business listen smarter

In the age of citizen journalism and information sharing that accumulates via SMS, email, Twitter and the web, how does one determine who to listen to? The crowdsourcing mapping platform Ushahidi uses SwiftRiver to verify data by adding context.

SwiftRiver is a free and open source platform that helps people make sense of a lot of information in a short amount of time. The SwiftRiver platform was born out of the need to understand and act upon a wave of massive amounts of crisis data that tends to overwhelm in the first 24 hours of a disaster. Since then, there has been a great deal of interest in this tool for other industries, such as news rooms and brand monitoring groups.

In practice, SwiftRiver enables the filtering and verification of real-time data from channels such as Twitter, SMS, Email and RSS feeds. This free tool is especially useful for organizations who need to sort their data by authority and accuracy, as opposed to popularity. These organizations include the media, emergency response groups, election monitors and more. This might include journalists and other media institutions, emergency response groups, election monitors and more.

(via Ushahidi)

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