Take this hammer

From the article, "How mobile analytics can work"

… imagine that my hammer – my personal hammer, not some generic one – could send the following messages to Craftsman:

• “Jon holds me too far up my handle. Please email an instructional video to him.”

“Jon has been using me a lot more than usual. We might want to send him a coupon for framing nails and other building supplies.”

• “The moisture level in Jon’s garage is too high. Please send an SMS to his phone to let him know I’m going to rust prematurely if he doesn’t do something about it.”

• “I’m not in my normal location and I haven’t been used in a long time. I think I’m lost. Please contact Jon to let him know where I am.”