… brought to you by IBM Services and Research
CTO Telecom Research Paul Bloom
GBS Digital Front Office Leader Peter Korsten
March 14. Last week, IBM CEO Ginni Rometty announced the company’s vision for what will differentiate enterprises from their competitors in the new “Era of Smart.” One of the major shifts she described is that in order to create value, organizations need to serve their customers not as a mass audience, but as individuals with personalized needs.
As the proliferation of mobile and social technologies continue to change the way we create, consume and share information, CEOs, CMOs and heads of sales are recognizing the data generated from these same applications can help them transform their organizations and interactions with their customers.
To address these opportunities, IBM Research and IBM Global Business Services have opened the IBM Customer Experience Lab that brings together the brightest and best minds from both organizations to help our clients capitalize on the proliferation of „, Continued on page 2