Marketing chiefs are in  the middle of digital transformation. 
Hung LeHong, Gartner Fellow: boundaries between industries, industry sectors and industry role are being kicked down by digital technologies:

“In the digital future, a human can talk to a ‘thing’ such as requesting a driverless taxi, just as easily as a ‘thing’ such as a building, can contact a human maintenance worker because the building predicts that a surge in foot traffic means the garbage cans must be emptied soon.
“Digital technology is improving our products, services and processes, our customer and constituent experiences, and the way we work in our enterprises and within our partner. We do what we normally do, but digitalization allows us to do it better or develop better products.”

(via Gartner to CMOs: you need help with digital change)

Marketing chiefs are in  the middle of digital transformation.

Hung LeHong, Gartner Fellow: boundaries between industries, industry sectors and industry role are being kicked down by digital technologies:

“In the digital future, a human can talk to a ‘thing’ such as requesting a driverless taxi, just as easily as a ‘thing’ such as a building, can contact a human maintenance worker because the building predicts that a surge in foot traffic means the garbage cans must be emptied soon.

“Digital technology is improving our products, services and processes, our customer and constituent experiences, and the way we work in our enterprises and within our partner. We do what we normally do, but digitalization allows us to do it better or develop better products.”

(via Gartner to CMOs: you need help with digital change)

Poor leadership, technology focus will cause most social business efforts to fall short

Gartner study finds that:

  • 80 percent of social business efforts will not achieve their intended benefits through 2015 due to inadequate leadership and an overemphasis on technology .
  • The “push” approach that worked for ERP and CRM rollouts won’t work for social applications — people must understand how social will improve work to opt in and become engaged. 
  • Leaders should tackle the tough cultural challenges head on and early on —more than just sponsorship, leaders need to demonstrate commitment to a more open, transparent work style by their actions.
  • By 2016, 50 percent of large organizations will capture and disseminate information through social filtering using Facebook-like networks
  • Identifying and understanding the role of key influencers in the social network are will make communication channels more effective. 
  • In 2017, the majority of all new user-facing applications will exhibit gamified-social-mobile fusion.

Via Gartner Research

… hotel managers of a European chain used social collaboration wiki technology to formulate and propagate a new towel life cycle management process involving a new towel, different detergents and a new laundering protocol that saved the chain almost a million Euros in the first year.

Within 10 years, retail as we know it will be unrecognizable. Big-box stores such as Office Depot, Old Navy and Best Buy will shrink to become test centers for online purchases. Retail stores will be there for a ‘touch and feel’ experience only… Stores won’t stock any merchandise; it’ll be shipped to you.

— Kevin Sterneckert, a Gartner analyst in USA today

Organizations can achieve unprecedented business results by using social media to effectively tap into the power of mass collaboration. New mass collaboration capabilities are irreversibly redefining what it means to be a highly productive organization.

Mark P. McDonald, group vice president and head of research at Gartner Executive Programs.  From “Gartner Reveals the Next Chapter in Modern Business Management: The Social Organization” (via horizonwatching)

(via eeehutton)