Beyond the hype: 5 ways that big companies are using gamification

America’s Army game has brought millions of potential recruits to the attention of the armed forces and become its most cost-effective recruitment strategy.

Other examples of gamification:

  • Siemens use its online game Plantville to train plant operators
  • My Marriott Hotel lets potential employees play various hotel roles, develop a basic understanding of how they work and apply for a job
  • For workplace health, startups like Keas deliver “wellness as a service”  to customers like Pfizer and Reed Elsevier.
  • Innov8, a game-based management simulator from IBM is used to teach business process management at a thousand institutions.