Decisions to de-activate Facebook accounts aren’t necessarily permanent. Over half of people who do so return to Facebook. People who permanently delete accounts, on the other hand, generally don’t look back.
Data, not ads is Facebook’s future
Instead of advertising, Facebook’s big opportunity lies with big data. The Facebook Data Sciences Team, a group of 12 researchers was brought together to apply social science research techniques to large datasets. The information they mine could be the basis for almost any kind of business — absent major protests from the public. Via ZDNet
Social scientists might gain access to Facebook's data on user behavior:
Facebook’s in-house scientists have been involved in publishing more than 30 papers since 2009, covering topics from what drives the spread of information and ideas to the relationship between social-networking activity and loneliness. Facebook is now exploring a plan that could allow external researchers to check its work in future by inspecting the data sets and methods used to produce a particular study.
What do you think — is this a step in the right direction? Scientific American
Research: Millennials rarely interact with brands on Facebook
Millennials rarely visit brand pages on Facebook even after they become their “fan.”
That’s what research by Marcia DiStaso, an assistant professor of public relations in the College of Communications at Penn State, Tina McCorkindale, an assistant professor of communications at Appalachian State University, and Hillary Fussell Sisco, an assistant professor of public relations in the School of Communications at Quinnipiac University found. The results of their work were presented during the International Public Relations Research Conference.
The three researchers surveyed 18- to 29-year-old participants on the three university campuses and found 86 percent of the millennials access Facebook every day and 75 percent have “liked” an organization.
However, while millennials might initially connect with an organization, 69 percent percent of respondents reported they rarely or never visit those pages again.
Facebook's Telescope on Human Behavior - Technology Review
One research group inside Facebook, known as the Data Team, is tasked with the challenge of mathematically sifting through that data to look for patterns that explain the how and why of human social interactions. The people who do that, mostly PhDs with research experience in computer and social sciences, look for insights that will help Facebook tune its products, but have also begun to publish their findings in the scientific community.
Social Media for Social Good
Randi Zuckerberg, Mark’s sister, is bringing the power of social media to public health. She calls it “a social good broadcast experiment” so that thousands or millions of people can all broadcast in a coordinated manner where there is a global crisis.
The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons
Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second.
That wasn’t all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television, means that record will probably be broken several times between now and next year’s Super Bowl.
Orville Redenbacher’s Tries Augmented Reality on Facebook | ClickZ
Augmented reality marketing has proven its durability in recent weeks, with Volkswagen, Bratz Dolls, and now Orville Redenbacher’s making use of the technology.
A game launching today on the ConAgra brand’s Facebook page invites people to enable their webcams, mark the position of their mouth in a video mirror image of themselves, and then contort their necks to “catch” the puffed kernels as they fall like snow on the screen.
Called “Pop Cam,” the game was created by Possible Worldwide - which has held the Orville Redenbacher’s account for more than four years (back then the agency was called Bridge). Aimed in part at Facebooking moms navigating the treacherous waters of family snacking, it continues an ad strategy embraced last spring, when TV, Internet, and mobile ads began touting popcorn’s health credentials (whole grain, high fiber, low sodium - that is until you shower it with salt).
What Facebook knows about you | Flowing Data
Facebook logs and saves a lot of data about you and what you do on their site. This shouldn’t be surprising given the more time people spend on Facebook, the greater the cash flow, but just how much data do they store? Austrian law student Max Schrems, because European law states that citizens can do this, requested all the data Facebook had about him. He got back a CD with 1,222 PDF files.
There was his log ins (above).
91% Of Hiring Mangers Use Social Networking To Screen | ReadWriteWeb
In a study of 300 hiring managers and recruiters, Palo Alto-based social networking monitoring service Reppler reports that 76% of hiring managers look at applicants’ Facebook profiles. An additional 56% are looking at Twitter, and 48% check out LinkedIn
