What’s in a name?
After debating all the pro’s and con’s, this tech blogger decides to drop the term “enterprise 2.0” and run with “social business.”
Want more respect? Money? Don't talk content
The essence of strategy on the Web is customer centricity. The Web is about the rise of customer power. Social media is just one example of that. Is the organization truly going to focus on and organize around the customer? That’s the key strategic question. How do we frame content in that context? (via ragan.com)
“The social supply chain world is more alive than you might think… Sure, we might not be tweeting our POs or collaborating via Chatter to share demand schedules and haggle over commodity price escalation amongst supply chain partners yet. But we’re further ahead than it might appear.”
Why We Use Social Media in Our Personal Lives — But Not for Work
A few reasons why social media at work may seem less appealing than at home: 1) Often we’re instructed to use it by someone in authority, rather than invited by friends. 2) Little of what we actually get paid to do (or believe we get paid to do) requires information or input from the vast majority of other people on the network. 3) Participation feels like dropping pearls into a black hole — there’s often no sense of getting something in return for sharing an idea or suggestion.
Source: Harvard Business Review
When your audience says: “No time. No money. No thanks.”
“We’re very busy with clients. We don’t have time for other things.” “How much does it cost? We’re very focused on profitability.”
Towards the end, I made it personal.
I asked people in the branch how they would know about great jobs in other branches. And how would anyone besides their manager know about them and their skills?
There was a pause. A young woman answered, somewhat wistfully, “Some people work in the same branch for 30 years.”
So I talked about how collaborating online makes their work visible. How it gives them control over their reputation – who they are, what they do, and how well they do it – and unlocks access to good jobs.
Source: John Stepper
Cloud service helps furniture maker socialize the extended workplace
Furniture company Vitra, based in Switzerland, looked to business social networking for increased efficiency and collaboration. The most important criteria for choosing an internal social networking platform at Vitra were tight integration into other systems; the ability to easily collaborate and exchange data with external parties; a small footprint; and low maintenance. (Source: The Brainyard)
“Open Innovation appears to be powerful and successful. 48% of respondents engaging in OI report that it has already yielded major changes to internal processes, and 34% report major changes to their external offerings. In both cases, the corresponding figures are higher for minor offerings.”
The Servant Leader and the Social Enterprise
Dan Pink, #1 New York Times bestselling author on the changing world of work, told us that the most radical change happening in enterprise organization is that “[t]oday, talented people need organizations less than organizations need talented people.” The effect of that is to upend the…
“I’d say the idea of controlling information flows is becoming an obsolete notion. To me, the basic point of the 2.0 era is that we can get out of the business of predefining and controlling those information flows. We get out of the business of defining who is entitled to generate information, who’s entitled to share it with whom, who is entitled to talk on different subjects.”
Andrew McAfee on What Sells CEOs on Social Networking,
Social Standards: Web 2.0 Vs. Enterprise 2.0 - The BrainYard - InformationWeek
The OpenSocial approach to defining social software standards has the backing of Jive, IBM, and others—and the scorn of upstarts like Yammer.
For enterprise social software vendors including IBM and Jive Software, OpenSocial is a key standard for adding social context to applications. But there is another school of thought.
“OpenSocial is what Google created for MySpace,” Yammer CTO and co-founder Adam Pisoni told me dismissively during an interview about Yammer news feed integration with other cloud services. That’s a reference to the origins of the standard, initially published in 2007, back when MySpace was still bigger than Facebook. Since then, of course, MySpace has faded and Google has struggled through multiple social media flops until catching fire, just recently with Google+. OpenSocial provided the basis for the Google Gadgets user interface components used in iGoogle and played a role in Orkut (the “big in Brazil” social network).
By making the association with MySpace, Pisoni was classifying OpenSocial as a technology whose time has passed. Why would you want to associate yourself with that, rather than model your social software after Facebook? Yammer has defined enterprise extensions to the Open Graph Protocol as the core of its integration strategy. The Open Graph Protocol is an open metadata standard that Facebook application partners can implement to define how articles and other content shared by members are represented in the Facebook news stream. Enterprise vendors can take advantage of it in the same way, extending it as necessary to reference invoices and requisitions rather than (or in addition to) articles and videos.
