Before doubling down on mobile, any business should first ask themselves if they really understand mobility as a behavior and lifestyle, followed by tough questions about the role mobile plays in their business. From there, a strategy for mobile, built on an understanding of mobility, can take root.

Be a Social Business: PR Trends in 2011

As we approach the end of 2010 and head into the New Year, these savvy companies are realizing that the front end is not enough:  unless you actually become a social business you can’t be a social brand.

Could this be why some companies have been ambivalent about open, social engagement?

David Armano of Edelman thinks so – in his  excellent presentation on SlideShare he says many firms are not ready for social media.  He shows why this is the case and what you need to do internally to get ready for external social media engagement.

(read the rest on b2cmarketinginsider.com)