“Two trends―the consumerization of the enterprise and ever-more distributed decision makers―have opened the door for the digital B2B enterprise sales model.”
Shawn Lankton, Brian Staffordm, McKinsey
Businesses can focus their salespeople away from basic tasks that digital can now manage and toward more profitable targets, such as surgically upselling thereby dramatically increasing the effectiveness of outreach.
“Companies that provide social-mobile-data in the cloud to knowledge workers have the competitive advantage over companies that don’t.”
As we get better at security, encryption and protection of corporate and personal assets in the cloud there is no reason not to enable everyone to have access. Unlocking knowledge and freeing up innovation from “cul-de-sacs” improves time to market and the bottom line.
“66% of successful cloud adopters are using cloud to strengthen the relationship between IT and lines of business and the majority are using cloud to integrate and apply mobile, social, analytics and big data technologies.”
Engaging digital audiences at the US Open.A predictive analytics tool, SlamTracker captures and visually maps player momentum in real-time, point by point, showing which player is on a roll and why. Additionally, SlamTracker analyzesTwitter conversations about the players, identifying how much positive sentiment each is generating throughout the match in real time.
20 minutes. Set up an activity or community in the cloud and invite the team to participate, including external members as guests. Your VP looks at the activity or community to see the status on tasks and work areas - you get 20 minutes back by not writing three more emails to communicate the same information.
3 hours. Your business partner reads the background on requirements in the project wiki - you save three hours explaining them in meetings.
6 hours. When you need to solve problems as a team, you instantly start a meeting, send the partner the link on chat, the partner joins and you present latest (correct) version of the project deliverable which you edit in real time. Team members are automatically notified – you get six hours back from eliminating file updates, scheduling meetings, waiting for partner answers, and emailing resulting status.
A company that transforms how real-time information is processed, published and consumed on mobile devices, Flow, Inc, will stream its data using technology from SoftLayer, which was acquired today by IBM. Clients will be able to send and receive data from any mobile device that is integrated with enterprise data, thereby enabling the collaboration essential to a Social Business.
IBM Social Media on the cloud. It analyzes social media comments and displays the results in charts and dashboards as part of a monthly, Web based subscription service. Furthermore, it can search blog posts, forums and discussion groups, look for so called hot words that define affinity, and then use that data to inform ongoing campaigns. Business rules, filters and analytics can also be configured to measure and react to new events.
IBM CIO Jeanette Horan: Employees who get analytics from the cloud don’t have to wait for IT to make data useful. Cloud is helping IBM sellers improve revenue performance and financial analysts to make better forecasts.