Survey of midmarket CEOs shows how they’re using social media. About one third say social media is a major element of their marketing programs. More of them, 61%, use social media to “listen” and evaluate public sentiment. Via Business 2 Community
“70% of big company CEOs have no presence on social networks.”
“Indian executives are one step behind foreign CEOs in cashing in on the social media phenomenon. ‘Whenever something new comes along, we tend to see the negatives more than the good things. But CEOs, no matter what generation or industry they’re from, have to realise that social media is here to stay. And if they’re not using it, they are missing something.’”
Prakash Iyer, CEO of Kimberly-Clark Lever, in Why CEOs find social media a double-edged sword - The Times of India
