Corporate blogs: an uncertain future

Corporations are blogging less than before — survey shows 37% in 2011 compared to 50% 2010. Marketing blogger Becky Carroll argues that Facebook and Twitter are no substitute for well-written blogs, which are highly successful if used to educate readers on topics of interest, the state of the industry and accomplishments of employees and customers.

Fittingly, the comments and discussion on this article exemplify the positive attributes of a traditional blog.

The Rise of the Connected Customer and the New Era of Relevance Brian Solis
It’s not a widely kept secret, but customers do indeed keep companies  in business. While businesses have long invested in improving customer  relationships, the time has come to think beyond efficiencies and  automation and examine new opportunities to rethink customer experiences  overall. Why? Customers are more connected than ever before. The role  they play has exploded beyond transactions and is now influencing the  transactions of others as well as contributing to the brand experience  at levels never before seen.
It’s said that your brand is defined by what your customers and  employees say when you’re not in the room. Well, the proverbial room has  now taken center stage on the social web and as a result, your brand is  indeed shaped by the words and experiences of your customers and those  who influence them. The future of business isn’t created, it’s  co-created.
My good friend Becky Carroll just published her new book and I was honored to write the foreword. The  team at Wiley has given us permission to share it with you here. If you  get a chance, please take a look at “The Hidden Power of Your Customers: Four Keys to Growing your Business Through  Existing Customers.”

The Rise of the Connected Customer and the New Era of Relevance Brian Solis

It’s not a widely kept secret, but customers do indeed keep companies in business. While businesses have long invested in improving customer relationships, the time has come to think beyond efficiencies and automation and examine new opportunities to rethink customer experiences overall. Why? Customers are more connected than ever before. The role they play has exploded beyond transactions and is now influencing the transactions of others as well as contributing to the brand experience at levels never before seen.

It’s said that your brand is defined by what your customers and employees say when you’re not in the room. Well, the proverbial room has now taken center stage on the social web and as a result, your brand is indeed shaped by the words and experiences of your customers and those who influence them. The future of business isn’t created, it’s co-created.

My good friend Becky Carroll just published her new book and I was honored to write the foreword. The team at Wiley has given us permission to share it with you here. If you get a chance, please take a look at “The Hidden Power of Your Customers: Four Keys to Growing your Business Through  Existing Customers.”