Social media consultancy Trendstream released a report Tuesday that suggests participation in the social web is shifting from a place to create personal content to a place to share professional content in real time.
The report is part of an ongoing web study called the Global Web Index, which surveyed a total of 51,000 consumers globally at three points between July 2009 and September 2010.
During this time period, the number of people who reported participating in static online conversations decreased. Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.