Testing a new approach for collaborative intelligence gathering

Answer the Scan Daily Question on Social Commerce

This experiment in realtime research will enable Social Media Week participants, and others around the Web, not just to share insights on the emerging nature of commerce, but to help analyze and filter the results of a small study. We call this approach a Scan, because it aims to rapidly survey the surface sentiment of the thought leaders and influencers pulled into Social Media Week’s orbit.

Why share your voice? SMW participants are passionate, opinionated, generous and savvy about the many dimensions of social media, and their impact on culture and business. This global gathering is a singular opportunity for your diverse perspectives to be heard — and reflected back to you — in the report we will share at the conclusion of Social Media Week. What’s more, this  collaborative research model could guide how we might engage with the SMW community in the future. And it also can help inform the kind of deeper and systematic research that IBM regularly conducts.

How The Scan Will Work
Each day, from Monday through Thursday, the Scan will pose a new strategic question around different aspects of Smarter Commerce. The daily question will be closed at the end of the day, so be sure to contribute daily. You will be able to browse all the responses to each questions and please share, like, comment and reblog or retweet your favorites.

Answer Today’s Social Commerce Scan | Question 2. Global/Local:

What would make commerce smarter via social media in Beirut? Berlin? Bogota? Buenos Aires? Chicago? Glasgow? Tell us what it means for you in your Social Media Week city: Los Angeles, Milan, Moscow, Rio, Sao Paulo or Vancouver.

Browse all answers to Question 1: Human Dimensions of Social Commerce:

One of the central tenets in the emerging idea of “social business” is that people do business with other people, not companies:   

How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human and authentic? More centered on building and maintaining relationships? More personal and personalized?

Three ways to answer the questions:

• Use the Ask feature on The Social Business site on Tumblr
• Send an email to jumar593@tumblr.com, with the title in the Subject field and you answer in the body
  
• Tweet to a hashtag (#smwQ1: Mon., #smwQ2: Tues, #smwQ3: Wed. and #smwQ4: Thurs.)

Crowdsource the ranking and analysis of responses:

• Browse Answers to Question 2  and like, share, comment, reblog, or retweet your favorites to help with the filtering and analysis of contributions
• Browse Answers to Question 1
• Tweet or share the link to the Scan Question: http://bit.ly/smwscan

A new question will be posted daily, so bookmark the SMW blog or subscribe via RSS.

Friday Roundup
At the end of Social Media Week, we will share back to you an executive summary with the key themes and trends in your responses, as well as highlights from outstanding submissions. So start Scanning now, and thanks for being part of this adventure in grassroots R&D!