Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones.
Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:
- a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
- a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.
(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)