Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 
Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:
 a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
 a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.
(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 

Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:

  •  a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
  •  a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.

(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

Notes

  1. ecoinsurance reblogged this from smarterplanet and added:
    Gotta love our hometown hero, Zappos!
  2. rockoftalk reblogged this from emergentfutures
  3. jdalarose reblogged this from emergentfutures and added:
    Native means native. If you’re developing an app for Android that’s just a clone of your iOS app, you are doing it...
  4. roonilwazlib3 reblogged this from howstuffworks
  5. ecocommerce reblogged this from emergentfutures
  6. swiftieboy13bus reblogged this from emergentfutures
  7. rori5000 reblogged this from emergentfutures
  8. emergentfutures reblogged this from smarterplanet
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  11. kammartinez reblogged this from howstuffworks
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