Crowdsourcing creates brand loyalty
"If you want people to be emotionally connected to and invested in your business, everyone has to think they matter as a customer," said Jon Olinto, co-founder of the b.good Family Foundation, which puts its annual grant recipient up to a consumer vote. "As long as you’re willing to turn some decisions over to the customers, you can empower them. Anyone who participates is automatically engaged with the company and part of its story." (via How to Crowdsource Innovation for Your Business | Crowdsourcing Tips)

Crowdsourcing creates brand loyalty

"If you want people to be emotionally connected to and invested in your business, everyone has to think they matter as a customer," said Jon Olinto, co-founder of the b.good Family Foundation, which puts its annual grant recipient up to a consumer vote. "As long as you’re willing to turn some decisions over to the customers, you can empower them. Anyone who participates is automatically engaged with the company and part of its story." (via How to Crowdsource Innovation for Your Business | Crowdsourcing Tips)

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