6 rules for creating content that resonates with busy C-Suite execs
Drive credibility with hard fact. Data based on peer-based insights and stories adds to  credibility.
Provide timely information on issues that matter. There needs to be a “so what” that is up to the minute on topics relevant to the executive’s business, role, and current challenges.
Summarize, summarize, summarize. Deliver your ideas with targeted summaries and succinct points, where the bottom-line ideas and actions are easy to extract and consume.
Channel matters. Content has to be easy to access everywhere— during a flight when they are on the iPad, after dinner with a printed paper, or while waiting for a meeting when they have two minutes to watch a video.
Push beyond common wisdom and top-of-mind trends. Present a provocative vision for future possibilities. Executives seek intriguing, surprising, or useful ideas that highlight future opportunities in areas that tie to their greatest business challenges.
Be strategic, not technical. Executives care about how they can solve business problems and enhance revenue and profit. They are not interested in reading about technologies and products — those are only a means to the end and are readily delegated to others to review and purchase.



(via Designing Your Content Plan to Speak to the C-Suite - Business 2 Community)

6 rules for creating content that resonates with busy C-Suite execs

  • Drive credibility with hard fact. Data based on peer-based insights and stories adds to  credibility.
  • Provide timely information on issues that matter. There needs to be a “so what” that is up to the minute on topics relevant to the executive’s business, role, and current challenges.
  • Summarize, summarize, summarize. Deliver your ideas with targeted summaries and succinct points, where the bottom-line ideas and actions are easy to extract and consume.
  • Channel matters. Content has to be easy to access everywhere— during a flight when they are on the iPad, after dinner with a printed paper, or while waiting for a meeting when they have two minutes to watch a video.
  • Push beyond common wisdom and top-of-mind trends. Present a provocative vision for future possibilities. Executives seek intriguing, surprising, or useful ideas that highlight future opportunities in areas that tie to their greatest business challenges.
  • Be strategic, not technical. Executives care about how they can solve business problems and enhance revenue and profit. They are not interested in reading about technologies and products — those are only a means to the end and are readily delegated to others to review and purchase.

(via Designing Your Content Plan to Speak to the C-Suite - Business 2 Community)

Notes

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