IBM Heat Map for analyzing customer activity. Marketers can gauge the behavior of customers across all digital channels, identify patterns and then adjust the digital experience based on this insight to improve the quality and appeal of the user’s experience. IBM digital experience software combines with IBM customer experience management capabilities so marketing professionals can analyze customer activity on a specific channel, such as a mobile device.

IBM Heat Map for analyzing customer activity. Marketers can gauge the behavior of customers across all digital channels, identify patterns and then adjust the digital experience based on this insight to improve the quality and appeal of the user’s experience. IBM digital experience software combines with IBM customer experience management capabilities so marketing professionals can analyze customer activity on a specific channel, such as a mobile device.

Notes

  1. chemteacherkaye reblogged this from smarterplanet
  2. ibmdigitalexperience reblogged this from smarterplanet
  3. franthiescomartinni reblogged this from smarterplanet
  4. mongooserider21 reblogged this from smarterplanet and added:
    Wow
  5. tomasglobal reblogged this from smarterplanet
  6. whitemtnmercury reblogged this from smarterplanet
  7. palamia reblogged this from smarterplanet
  8. transactumedia reblogged this from smarterplanet
  9. millennial3000 reblogged this from smarterplanet
  10. ask-slacky-sin reblogged this from smarterplanet
  11. shoutsandmumbles reblogged this from smarterplanet and added:
    The conclusions drawn from tools like this are somewhat surface level if you ask me. It is like the ‘shiny object test’...
  12. smarterplanet reblogged this from ibmsocialbiz and added:
    IBM Heat Map for analyzing customer activity. Marketers can gauge the behavior of customers across all digital channels,...
  13. irelasmm reblogged this from ibmsocialbiz
  14. winwinusa reblogged this from ibmsocialbiz and added:
    This could be cool!
  15. mugmag reblogged this from ibmsocialbiz and added:
    well this is an interesting idea. Especially for sites with regular updates, or for testing how a new layout is working,...
  16. techgirlbumbleblog1 reblogged this from ibmsocialbiz
  17. ibmsocialbiz posted this

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