How NFC Shopping Will Save You Money While You Wave Your Phone Like A Loon | Fast Company
A French startup is launching a shelf-edge NFC system that demonstrates why NFC could revolutionize shopping, add value, and save you some money in the process. Get ready to wave your phone in the air like you just don’t care…
Think&Go's new NFC commerce platform is all kinds of exciting, if you're into near-field wireless tech or interested in the future of shopping. That’s because the system, which is being tried out in France’s E. Leclerc supermarkets, has some of the next-gen, genuinely value-added features of smartphone-enabled NFC shopping in the form of interactive store shelf-labeling and real-time dynamic advertising.
The system is bright enough to realize that if you use your phone to register an interest in buying spaghetti, it would be smart to offer you an advert for a ready-made bolognese sauce. The shopping “preference engine” in the accompanying smartphone app allows consumers to set limits on products they’re interested in, so a wave of their phone over the store’s shelf-side NFC label instantly tells them if this is a product that meets their needs. While handy, this system is also useful for detecting dietary information or alerting users that such-and-such a product contains peanut oil, for instance. For those who don’t want to collapse in an allergen-induced attack, desperately waving at passing shoppers to help administer their Epi-pen, the smartphone is your new best friend.